Musk Claims to Double the Revenue from Subscriptions by 2028

According to a New York Times report, tech billionaire Elon Musk expects Twitter to generate nearly $10 billion in subscription revenue by 2028, an estimate that is double the total revenue of $5 billion that the platform generated last year.

Twitter Blue is a paid subscription of Twitter that gives users access to an “undo tweet” button, app customization, ad-free articles, and other exclusive features.

Musk also expects a significant increase in the total number of Twitter users, from  217 million reported last year to 600 million in 2025 and eventually 931 million in 2028. 

Pitch Deck also outlines plans for an unnamed subscription service called "X" other than Blue. Musk expects it to add 9 million subscribers by 2023 and 104 million by 2028.

Total revenue from X and Blue is projected to reach $10 billion by 2028, concluding the large fraction of the $26.4 billion in total revenue and Musk experts the service to reach that same year, the report said.