Meta's Plan to Extend 'Meta Verified' Tag to Indian Businesses

Meta's initiative aims to fortify the credibility of Micro, Small, and Medium Enterprises (MSMEs) in India. Vikas Purohit, Meta's Director and Head of the Small Business Group, unveiled plans to introduce the 'Meta Verified' badge for businesses across Facebook, Instagram, and WhatsApp platforms.

The objective is to curb the proliferation of counterfeit business ads and fraudulent practices, ensuring consumer trust and confidence in the authenticity of businesses.

Combating Fake Ads and Building Trust: Meta Verified Expands to Businesses

Meta, the parent company of Facebook, Instagram, and WhatsApp, is taking steps to combat the growing problem of fake business advertisements and online fraud in India.

The company announced its plan to extend its "Meta Verified" program to businesses, providing them with a verified badge to enhance their online presence and build trust with consumers.

Tackling the Problem of Fake Ads and Fraud

Vikas Purohit, Director and Head of the Small Business Group at Meta, highlighted the increasing number of fake business ads and frauds on Meta platforms. This issue poses a significant concern for both businesses and consumers, as it can lead to financial losses and damage to brand reputation.

Meta Verified: A Solution for Enhanced Credibility

Meta Verified serves as a solution to this problem by offering a verified badge to businesses. This badge signifies that the business has been verified by Meta and is legitimate. Consumers can look for the verified badge to ensure they are interacting with authentic businesses.

Subscription Options and Benefits

Businesses can choose to subscribe to Meta Verified for a monthly fee. The subscription offers various benefits, including:

• Access to a toolkit for their Facebook page, Instagram professional account, or WhatsApp phone number.

• Increased visibility in search results.

• Prioritized customer support.

• Exclusive features and insights.

Meta's Commitment to Supporting Small Businesses

Meta emphasized its commitment to supporting the growth of small businesses by providing them with the tools and resources they need to succeed in the digital landscape. The company's initiatives include:

• Meta Small Business Academy: This program aims to upskill 10 million small businesses in partnership with the Confederation of All India Traders (CAIT).

• Meta Small Business Loans Initiative: This initiative provides small business advertisers with access to collateral-free business loans through third-party platforms.

• Meta Verified: This program offers businesses an opportunity to enhance their credibility and reach new customers.

Building a More Trustworthy Digital Landscape

Meta's extension of the Meta Verified program to businesses is a positive step towards building a more trustworthy and reliable online environment. By providing businesses with a way to verify their authenticity, Meta can help to create a safer and more positive experience for consumers.

Impact of Meta Applications:

Meta highlighted the staggering user base of approximately 3.96 billion across its platforms and revealed that around 140 billion messages are exchanged daily. Moreover, 200 million businesses leverage WhatsApp, with nearly 600 million business messages sent daily worldwide. Notably, 60% of users exchange business-related messages daily.

Conclusion:

By taking concrete steps to address the problem of fake business ads and fraud, Meta is demonstrating its commitment to fostering a healthy digital environment for businesses and consumers alike. The expansion of the Meta Verified program to businesses in India marks a significant step in this direction.