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Meta Chief Mark Zuckerberg Soon to Launch Verified Badge as a Subscription Service for Facebook and Instagram Users

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Meta Chief Mark Zuckerberg Soon to Launch Verified Badge as a Subscription Service for Facebook and Instagram Users
20 Feb 2023
5 min read

News Synopsis

News Overview: The new Meta Verified Programme will costs $11.99 a month. Subscription benefits will include enhanced user reach and a account verification badges/ profile verification badge.
Mark Zuckerberg is known for his innovative ideas and creative solutions to keep his social media platforms at the top of the game. In his latest announcement, Zuckerberg has revealed that he plans to launch a new subscription service called "Verified Badge" for Facebook and Instagram users giving them a higher level of credibility and trustworthiness on the platforms.

The new Meta membership/ subscription service, which is largely geared towards content creators, public figures and businesses will cost $11.99 per month or $14.99 if purchased through the iOS App.

This also means that the all existing profiles will be checked thoroughly by Facebook and Instagram to ensure that there are no fake or spam accounts on the Meta Platform Network. Once verified, users will receive a blue badge next to their name, which will make it clear that their profile is authentic.

The service is aimed at businesses, influencers, and public figures who want to increase their online presence and establish themselves as credible sources of information. The Verified Badge will help these individuals to stand out in a crowded digital landscape, making it easier for their followers to find them and connect with them and help in growing online presence and reach a wider audience.
For businesses, the Verified Badge could be especially beneficial, as it will help them to establish themselves as trustworthy brands. Customers are more likely to engage with businesses that have a verified badge, as it gives them confidence that they are dealing with a legitimate company.

The subscription service will also provide users with access to additional features, such as enhanced analytics, improved targeting capabilities, proactive account protection, access to account assistance, and the ability to create sponsored content. These features will help businesses and influencers to grow their online presence and reach a wider audience. By providing businesses and influencers with enhanced features, the service could also help to increase engagement and revenue flows.

In order to diversify their highly dependent on advertising businesses have become increasingly popular with subscription options in recent years. Snapchat Plus is a product offered by Snap Inc., while Twitter Inc. is currently promoting a subscription service with account verification as a key selling factor.

The majority of social media platform's and micro blogging platform's income comes from advertising, but this source of income can fluctuate greatly depending on the state of the data security and privacy policy frameworks applicable in diffrent countries. 

Yet, it's uncertain whether customers would want to pay for formerly free services. Twitter's membership service hasn't gained much traction. The "enhanced visibility" component of Meta's subscription plan may be its most important feature. Nowadays, it's harder to stand out on Facebook or Instagram, even among a user's own followers. Meta has begun to steer users towards additional content that they might find interesting, rather than only content from people they follow.

According to Meta, increased visibility will result in "prominence in specific platform areas, such search, comments, and recommendations." Meta will need users to authenticate their identification with a Government ID in order to acquire a verification badge, in contrast to Twitter, which does not do so through the subscription.

Starting later this week as a trial, Meta will test the new subscription service first in Australia and New Zealand.
It remains to be seen how successful the Verified Badge service will be, but it is certainly an interesting development to watch out for in the coming months.
Both Facebook and Instagram will have the option, but they will require separate subscriptions.

What are the other top 5 latest features offered by Meta for Facebook and Instagram Users?

Meta, the parent company of Facebook and Instagram, is constantly updating and adding new features to its platforms to improve the user experience. Here are some of the latest features that have been introduced:

  1. Meta Horizon Workrooms: Meta Horizon Workrooms is a new virtual reality (VR) platform that allows users to meet and collaborate in a shared virtual space. This feature is designed for remote teams and enables them to have more immersive and engaging meetings.
  2. Meta Cloud: Meta Cloud is a new cloud-based storage system that allows users to store their photos and videos in one place, making it easier to access and share their content across different devices.
  3. Instagram Remix: Instagram Remix is a new feature that allows users to create their own Reels by remixing existing Reels content. This feature enables users to collaborate with other creators and add their own spin to popular content.
  4. Facebook Soundmojis: Facebook Soundmojis are a new type of emoji that include sound effects and short audio clips. Users can send Soundmojis in Messenger chats and comments to add more personality and emotion to their messages.
  5. Instagram Live Rooms: Instagram Live Rooms is a new feature that allows up to four users to go live together on Instagram. This feature is designed to encourage more collaborative and interactive live content.

These are just a few of the latest features that Meta has introduced for Facebook and Instagram users.
With its ongoing commitment to innovation and improvement, we can expect to see more exciting updates and features in the future...