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News In Brief Career & Jobs

Meesho to Create 500,000 Seasonal Jobs to Fulfill Surging Festive Demand

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Meesho to Create 500,000 Seasonal Jobs to Fulfill Surging Festive Demand
26 Sep 2023
4 min read

News Synopsis

Leading e-commerce platform Meesho has unveiled ambitious plans to generate approximately 500,000 seasonal job opportunities within its extensive seller and logistics network. This substantial workforce expansion represents a remarkable 50% increase compared to the seasonal employment offered by Meesho during the previous year.

The move is in direct response to the soaring demand expected during the upcoming festive season.

Seasonal Job Expansion:

Meesho's strategy involves facilitating nearly 200,000 job opportunities through strategic collaborations with prominent third-party logistics partners, including Ecom Express, DTDC, Elastic Run, Loadshare, Delhivery, Shadowfax, and Xpressbees, among others.

Significantly, over 60% of these employment opportunities will be concentrated in tier 3 and 4 regions, focusing on critical roles such as first-mile and delivery associates responsible for a wide range of tasks, including delivery picking, sorting, loading, unloading, and return inspections.

Seller Engagement:

In addition to its partnership with logistics players, Meesho anticipates that its network of sellers will employ over 300,000 seasonal workers to bolster their operations during the festive season. These seasonal employees will play vital roles in supporting Meesho's sellers across various functions, including manufacturing, packaging, and sorting.

Diverse Product Expansion:

Furthermore, an impressive 80% of Meesho's sellers have expressed their intentions to diversify their product offerings by venturing into new categories, such as fashion accessories and festive decor. Remarkably, over 30% of Meesho's sellers are making investments to secure additional storage space to accommodate their expanding inventories.

Meesho's Perspective:

Sourabh Pandey, CXO of Fulfilment and Experience at Meesho, commented on the significant move, stating, "Since we are anticipating a substantial uptick in demand during this festive season, we are thrilled to have enabled our sellers and third-party logistics partners to generate more than 500,000 job opportunities within the ecosystem."

Some relevant and latest facts for the news article "Meesho to offer 5 lakh seasonal jobs to meet festive demand":

  • The Indian e-commerce market is expected to grow to $1 trillion by 2025, according to a report by Redseer Strategy Consultants.
  • The festive season is the peak time for e-commerce sales in India, with consumers spending heavily on products such as apparel, electronics, and home decor.
  • Meesho is one of the leading e-commerce platforms in India, with over 60 million active users.
  • Meesho's seasonal job creation initiative is expected to provide much-needed employment opportunities to people in Tier-3 and Tier-4 regions, where unemployment rates are high.

In addition to the above, here are some other relevant and latest facts about the e-commerce sector in India:

  • The e-commerce sector in India is expected to create over 10 million jobs by 2025, according to a report by the Indian Chamber of Commerce and Industry (ICCI).
  • Over 60% of India's e-commerce sales are expected to come from Tier-2 and Tier-3 cities by 2025.
  • The Indian government is taking steps to promote the growth of the e-commerce sector, such as launching the Open Network for Digital Commerce (ONDC), which will help to create a level playing field for all e-commerce players.

Meesho's seasonal job creation initiative is aligned with the growing trend of e-commerce in India. The company is well-positioned to meet the growing demand for e-commerce products and services during the festive season.