Meesho announces Strategic Association with Google Cloud

On Monday, Popular Internet commerce company Meesho informed that it has entered into a strategic partnership with Google Cloud to drive its digital transformation journey. According to a joint statement, the internet commerce company with this collaboration expects to generate a significant competitive advantage as it intends to create an AI-first supplier experience, enhanced user acquisition strategies, and a personalized shopping experience for e-commerce users in India. The statement stated, "Meesho teams up with Google Cloud for faster innovation at scale.” Meesho aims to utilize Google Cloud's scalable and reliable infrastructure to bring in operational efficiency, modernization, growth and simultaneously provide better performance and experience to its users.

Other than this Google Cloud will also allow Meesho to boost its AI (Artificial Intelligence) and ML (Machine Learning) capabilities across its value chain by enhancing demand forecasting and optimization of inventory. The company said, "This will enable further personalization of shopping experience for a user base composed of about 50 percent new to e-commerce consumers.” At the collaboration, Sanjeev Barnwal, Founder and CTO of Meesho said, "Through this partnership, we aim to deliver streamlined and reliable performance for merchants and consumers with reduced latency, even during peak times,”