Korean Beauty Products, Revolutionising India’s Skincare Market

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Korean Beauty Products, Revolutionising India’s Skincare Market
22 Nov 2021
3 min read

News Synopsis

South Korea is a country which is associated with skincare for ages. The country has produced multiple beauty products with a combination of exotic natural ingredients and performance-enhancing activities. Seeing the increasing demand for such products, the Indian skincare industry has either started introducing Korean-made or Korean-inspired beauty products. 

There are multiple factors that led to the increase in demand for these products. The products are made by using natural ingredients and potent actives, which enhances the efficiency of the products. The awareness through social media and the popularisation of K-pop and K-drama has also promoted the use of these products. 

TWN Special