KFC Launches “Pick, Pop, Dip, Strip” Campaign for Its Boneless Range

KFC has unveiled its latest campaign to highlight the ease and enjoyment of its Boneless Range, bringing an effortless eating ritual: “Pick, Pop, Dip, Strip.” This campaign showcases how easy it is to indulge in KFC’s boneless chicken, catering to modern consumers who value convenience and delicious flavors.

In today’s fast-paced world, where people rely on instant deliveries, AI-driven assistants, and effortless solutions for everyday tasks, KFC’s Boneless Range aligns perfectly with this trend. The campaign emphasizes a hassle-free snacking experience, offering EPIC indulgence without the mess of traditional chicken dishes.

Why KFC’s Boneless Range is a Fan Favorite

According to Aparna Bhawal, CMO of KFC India & Partner Countries, the Boneless Range has gained immense popularity among chicken lovers. She explains,

“KFC’s Boneless range is a hot seller, loved by hardcore chicken fans for its finger lickin’ good crunch and by new consumers for its ease of eating. It’s often the first pick for those trying KFC for the first time. Perfect for any occasion, any age group, and any group size, the range delivers effortless indulgence, offering both physical and mental ease of eating.”

The campaign captures this experience through a fun and creative film, reinforcing how irresistible the Boneless Strips and Chicken Popcorn are. The tagline “Pick, Pop, Dip, Strip” reflects the joy of biting into these crispy delights, making it an unforgettable snacking experience.

The Campaign Film: A Playful Loop of Indulgence

The campaign film follows two friends at a KFC restaurant, each enjoying a different boneless delight. One chooses the Boneless Chicken Strips, while the other goes for Chicken Popcorn. They naturally fall into the Pick, Pop, Dip, Strip rhythm:

• Pick – Picking up a crispy bite

• Pop – Popping it into the mouth

• Dip – Dipping it into a flavorful sauce

• Strip – Enjoying the perfect chicken strip

This fun loop creates an irresistible craving, showcasing how once you start, there’s no stopping.

The Creative Vision Behind the Campaign

The campaign was conceptualized by FCB India, with National Creative Director Anusheela Saha explaining,

“We saw an opportunity to create a fun eating ritual—almost like teaching consumers the ease of eating KFC Boneless! That’s when we thought of the EPIC Loop. The ad makes it tough to know if the glitch is intentional or if the loop is a creative device. Have fun watching it… and eating on loop.”

Adding to this, Udayan Chakravarty, National Creative Director at FCB India, said,

“If you’ve ever had a bite of KFC boneless, you’ll know that there’s no way you can stop at a single bite. Between the pick, the dip, and the journey to the lip, it’s an EPIC loop you’ll love being stuck in.”

A Multi-Platform Marketing Approach

The campaign will run across TV, digital platforms, and social media, ensuring maximum reach. Supported by a 360-degree marketing strategy, KFC aims to make “Pick, Pop, Dip, Strip” a widely recognized and celebrated food ritual among chicken lovers.

What’s on the Menu? The Ultimate Boneless Treats

Starting at just Rs. 99, KFC’s Boneless Range includes two bestselling menu items:

• Boneless Chicken Strips – Crispy, juicy, and perfect for dipping. Customers can choose between:

  • Tandoori Dip – A desi twist for spice lovers

  • Nashville Dip – A tangy and spicy flavor punch

• Chicken Popcorn – Bite-sized crispy chicken pieces, offering the perfect balance of crunch and juiciness.

Whether you need a quick snack on the go or a flavorful indulgence, KFC’s Boneless Range is the ultimate choice!