Kalaari Is Leading In The Deconstruct Seed Round

The flagship programs CXXO and Beenext of Kalaari Capital have contributed $2 million to the seed round of the skincare product Deconstruct. Deconstruct, which Malini Adapureddy founded in early 2021, now offers 20 SKUs of face cleansers, moisturizers, and serums. The company intends to expand its product line from 15 to 50 items in the skincare and related categories over the next 12 to 18 months. It is also looking at entering a few overseas markets, such as the United Arab Emirates UAE and some South East Asian markets.

The money raised will go toward projects in marketing, innovation, expansion, hiring, and product development. Deconstruct also intends to broaden its current distribution networks by selling goods on "quick commerce" platforms like Dunzo, Swiggy, and BigBasket, among others.

With a selection of gender-neutral body care products, the Bengaluru-based startup also announced its entry into the body care market. The fastest expanding industry within personal care and cosmetics is still evidence-based skincare. By 2025, according to Kalaari, it will represent a $400 million income opportunity.

A $160 million venture capital fund named Kalaari invests in early-stage, technology-focused businesses in India. It has a strong advisory staff in Bangalore. The undiscovered Indian businessman who is positioned to take the world by storm is given investment by Kalaari Capital. They are India's top early-stage investor, guiding these companies through each level of development as they embark on their transforming road to success.