JioStar Unveils New Platform to Power Influencer Marketing Campaigns

As influencer marketing continues to evolve toward measurable performance and strategic brand alignment, JioStar has introduced a new AI-backed platform called JioStarverse. Designed to help brands and agencies navigate the complexities of the fast-growing creator economy, this platform aims to deliver data-backed influencer collaborations.

Over 500 Influencers Onboarded to Drive Brand Campaigns

JioStarverse launches with an impressive network of over 500 creators and talents across genres. From entertainment and fashion to tech and lifestyle, the curated talent pool allows marketers to tap into diverse voices. With JioStar's deep integration across entertainment and digital spaces, the platform leverages both mainstream and niche influencers.

Targeted Campaigns Backed by Real-Time Data

Unlike traditional influencer platforms that rely heavily on follower counts and reach, JioStarverse is engineered to deliver insights that matter. It enables brands to analyse audience engagement, track content performance, and fine-tune influencer selection based on relevance, demographics, and campaign goals. The platform brings precision and accountability to influencer marketing.

Shift from Vanity Metrics to Business Impact

Ajit Varghese, Head of Revenue, Entertainment and International at JioStar, emphasised the growing demand for authenticity and measurable ROI in influencer marketing. “The influencer marketing landscape has moved far beyond just reach and impressions. Today, marketers are looking for authenticity, brand relevance, and a clear link to business impact. Our aim with JioStarverse is to deliver exactly that," Varghese said.

AI-Driven Campaign Optimisation and Smarter Targeting

At the core of JioStarverse lies an AI-powered analytics engine that supports smarter targeting and automated campaign optimisation. The platform helps advertisers identify the right creators, track key performance indicators, and generate actionable insights to enhance future campaigns.

Varghese added, “JioStar is home to iconic characters who are influencers both on and off screens, and this association gives us better visibility into our deep talent pool, allowing us to design more informed, impactful, and brand-relevant campaigns.”

A Transparent Solution for the Modern Marketer

JioStarverse is built to provide greater transparency, efficiency, and effectiveness. It simplifies influencer discovery, facilitates campaign tracking, and enhances post-campaign analytics—all within a single platform. This allows marketers to make data-backed decisions with confidence, regardless of campaign size or objective.

Real-Time Metrics for Smarter Planning

Brands using JioStarverse gain access to tools that align creators with specific campaign goals. From real-time engagement data to performance forecasts, the platform equips teams with the knowledge needed to optimise budgets and plan repeatable strategies. Whether collaborating with niche micro-influencers or mainstream celebrities, marketers can now evaluate success beyond impressions.

Powered by Qoruz for Deeper Integration

The technology behind JioStarverse is powered by Qoruz, a performance-based influencer marketing suite. This integration enhances the platform's capabilities, enabling seamless connectivity with JioStar’s extensive talent and media assets. For media planners, ad sales teams, and brand marketers, this collaboration offers a distinct edge in campaign planning and execution.

About JioHotstar

JioHotstar is one of India’s most popular streaming platforms, formed through the merger of JioCinema and Disney+ Hotstar. With a vast content library, cutting-edge streaming technology, and a focus on inclusivity, JioHotstar continues to shape the future of entertainment across India.