Jeep Launches ‘Confidence 7’ Program in India

Jeep has announced the launch of its new ‘Confidence 7’ program in India, a comprehensive premium ownership initiative aimed at offering long-term assurance, predictable costs and a worry-free SUV ownership experience.

Jeep Launches ‘Confidence 7’ Premium Ownership Program in India

Jeep has officially announced the launch of ‘Confidence 7’, a comprehensive premium ownership program designed to redefine long-term SUV ownership in India. Tailored specifically for the Jeep Meridian and Jeep Compass, the initiative strengthens Jeep’s commitment to world-class quality, reliability and complete customer assurance even after purchase.

With over eight decades of heritage, the Jeep brand is globally recognised for trust, durability and all-terrain capability. Through Jeep® Confidence 7, this legacy of confidence now extends across every stage of the customer’s ownership journey.

Designed for Modern, Value-Conscious SUV Buyers

The new program is aimed at discerning SUV buyers who prioritise not only performance and premium craftsmanship, but also long-term assurance, predictable ownership costs and a hassle-free service experience.

At the core of the Confidence 7 program is a seven-year extended warranty and maintenance package, ensuring peace of mind and predictable expenses throughout the ownership period.

Customers also benefit from an Assured Buyback Program, which adds confidence while upgrading or reselling their vehicle, making Jeep ownership both dependable and rewarding.

Seven Exclusive Benefits Under Jeep Confidence 7

Assured Buyback Program (ABB)

Customers are offered up to 60% of the ex-showroom price as resale value, depending on tenure and mileage combinations. This protects owners from fluctuations in resale value.

Available through authorised Jeep dealers across India.

Affordable Long-Term Annual Maintenance Contract (AMC)

• Maintenance costs starting at approximately INR 38 per day

• Subsidised servicing for lower ownership costs

• Predictable service expenses throughout the ownership period

• Up to 33% savings on scheduled service parts and labour

Extended Warranty Coverage

• Up to seven years of warranty coverage

• Covers key vehicle components

• Transferable to the next owner, enhancing resale value

Courtesy Care Support

If servicing or normal repairs (non-accidental) take more than two days, customers receive:

• A loaner vehicle or

• Taxi support
  This benefit applies during the standard warranty period to ensure uninterrupted mobility.

Priority Ownership Privileges and Express Service

• Fast-lane service support

• Select service jobs completed within 90 minutes

Seven-Year Roadside Assistance (RSA)

Comprehensive roadside assistance coverage for up to seven years, ensuring confidence and support during long-distance travel.

Jeep Lifestyle Merchandise Voucher

Customers receive INR 2,000 worth of Jeep lifestyle merchandise redeemable at the Jeep Gear Store.

Pricing of Confidence 7 Program

All benefits together create a seamless, premium and convenient service experience while enhancing long-term vehicle value.

• Jeep Compass: Prices start at INR 41,926

• Jeep Meridian: Prices start at INR 47,024

Jeep Management on Confidence 7

Kumar Priyesh, Business Head and Director – Automotive Brands, said:

“Jeep Confidence 7 reflects our strong commitment to our customers—delivering a superior, reliable ownership experience that lives up to Jeep’s legacy of trust. Today’s customers seek transparency, long-term value and hassle-free service. With Jeep Confidence 7, we are enhancing confidence, convenience and peace of mind, ensuring that every Jeep customer feels supported throughout their entire ownership journey.”

Strengthening Jeep’s Customer-Centric Vision

Jeep® Confidence 7 is part of the brand’s ongoing effort to elevate its standards across reliability, durability, safety and customer-focused service. The program ensures that every Jeep customer enjoys unmatched peace of mind and the confidence of owning a vehicle backed by a brand firmly rooted in capability and dependability.