Instagram Expands Reels to 90 Seconds

Instagram has announced the launch of new capabilities, including 90-second Reels, in order to enable creators to communicate with their audiences more effectively. The Meta-owned site announced that Reels will now be extended to 90 seconds in duration, allowing users to express their most real selves on Reels.

"You will have more time to share more about yourself, film extra behind-the-scenes clips, dig deeper into the nuances of your content, or whatever else you want to do with that extra time," the company said in a blog post. Instagram also announced that users may now directly integrate their own audio into Instagram Reels.

"Use the import audio feature to add commentary or background noise from any video that is at least five seconds long on your camera roll. Make sure that you like how your voice sounds in the recording because others might use it in their reels, too!" the company said.

A new tool also allows producers to poll their audience on what should happen in their next film, allowing them to help shape the storyline.

The Meta-owned platform just released Templates, which lets users easily construct a reel by using another one as a template. It pre-loads the audio and clip placeholders, so all users have to do is upload and trim their own footage.