Infosys Unveils AI-Powered Formula E Stats Center to Enhance Fan Experience

Infosys, a leading IT services company, has announced the launch of the Formula E Stats Center, developed in collaboration with the ABB FIA Formula E World Championship. This initiative is designed to revolutionize fan engagement by integrating AI-driven insights and interactive features into the viewing experience.

The Power of Infosys Topaz: AI-Driven Fan Experience

At the heart of this innovation is Infosys Topaz, an AI-powered platform leveraging generative artificial intelligence technologies. The Stats Center will offer real-time data analysis, allowing fans to access detailed performance metrics of their favorite drivers and teams. By providing key milestones and immersive narratives, the platform aims to enhance user interaction and engagement.

Key Features of the Formula E Stats Center

• Interactive Data Visualization: The Stats Center introduces a trending bubble chat format, making complex race statistics easier to understand.

• Engaging Fan Experience: Fans can explore past and present seasons, compare driver performances, and track real-time race stats.

• AI-Driven Insights: The platform enables users to engage with curated questions, making the experience personalized and immersive.

• Seamless Cloud Integration: Infosys has migrated Formula E’s central data lake to Google Cloud, ensuring a secure and scalable architecture that supports business intelligence, marketing, and race operations.

Elevating Fan Engagement Through Technology

Jeff Dodds, Chief Executive Officer of Formula E, emphasized the importance of innovation in sports:
“As our first technical partnership with Infosys, we’re showcasing how innovation and technology can elevate the experience for everyone who loves Formula E by making race data more accessible and easier to understand.”

Fans can now follow their favorite drivers and teams with in-depth insights, gaining a deeper understanding of performance metrics across seasons.

Infosys' Vision for Digital Fan Engagement

According to Sumit Virmani, EVP & Global Chief Marketing Officer at Infosys, the company’s partnership with Formula E showcases the potential of technology in revolutionizing fan experiences. He stated:
“From dynamic stat cards that adapt to the race timeline to an AI companion that prompts engaging questions, we’re supercharging the Formula E fan experience, making its rich history and exciting present more accessible and engaging.”

The Future of Formula E Engagement

With the launch of the Formula E Stats Center, Infosys is setting new benchmarks in digital fan engagement. By combining AI, data analytics, and cloud computing, this initiative is expected to enhance audience interaction and deepen fan engagement with Formula E’s electrifying world of racing.