India will witness an increase in the Frequency and Duration of Internet Access

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India will witness an increase in the Frequency and Duration of Internet Access
23 Apr 2022
6 min read

News Synopsis

According to a recent study by data analytics and brand consultant Kantar, India will see a significant increase in the frequency and duration of internet access, with daily internet customers increasing to 30% this year against the last three years. The study by Kantar has recognized some trends that will shape the digital ecosystem in the coming years. The report further states that E-governance and agri-tech are also expected to increase significantly.

The report titled ‘Digital@2025’ further stated, “Around 87% of the Indian households will have an internet connection by 2025 and there will be a 21% rise in duration of internet access through mobile since 2019.By 2025, more than half of the online shoppers will also buy products from social platforms and half of the urban households will have at least one smart device in addition to the smartphone.So far, there are around 18 million urban households who use smart devices like smart TV, smart set-top box and more, and this is likely to grow to 50 million by 2025.” The report further informed that this growth will be fueled by higher adoption in rural India, which has registered a 13% growth rate to 299 million internet users in the last year, or 31% of India’s rural population.