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News In Brief Business and Economy

ICICI Bank Teams Up with PhonePe to Provide Instant UPI Credit: A Guide to Accessing It

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ICICI Bank Teams Up with PhonePe to Provide Instant UPI Credit: A Guide to Accessing It
08 Oct 2024
5 min read

News Synopsis

In a significant move to enhance digital payments in India, ICICI Bank has partnered with PhonePe to offer instant credit through UPI (Unified Payments Interface) to its pre-approved customers. This innovative initiative is designed to facilitate seamless transactions and empower customers with financial flexibility during the festive season.

Instant Credit Availability

Through this collaboration, eligible customers can access a credit limit of up to ₹2 lakh, providing them with a convenient short-term financing option. The credit is available with a repayment period of 45 days, allowing customers to make significant purchases without immediate financial pressure.

A Festive Season Initiative

The launch of this initiative is strategically timed ahead of the festive season, which typically sees an increase in consumer spending. With the opportunity to purchase high-ticket items such as electronics, travel bookings, hotel stays, and bill payments, customers can take advantage of this credit facility to fulfill their shopping needs.

Statement from ICICI Bank

Niraj Tralshawala, the Product Head of Payment Solutions at ICICI Bank, emphasized the convenience this service brings to pre-approved customers. “During the festive season, pre-approved customers can activate their credit line instantly to fulfill their shopping needs on PhonePe,” he stated. This feature not only enhances the shopping experience but also allows customers to manage their expenses more effectively.

Insights from PhonePe

Deep Agrawal, the Head of Payments at PhonePe, highlighted the digital experience this partnership offers. “This partnership enables customers to avail flexible short-term credit through a fully digital experience within the PhonePe app. We believe it will unlock new opportunities for credit access in India,” Agrawal noted. This alignment between two major players in the financial services sector reflects a commitment to improving access to credit for consumers across the country.

Interoperability and Flexibility

A key advantage of this credit line is its interoperability across different UPI payment applications. This feature enhances user convenience, allowing customers to utilize their credit across various platforms, making transactions easier and more versatile.

How to Activate the Credit Line on PhonePe

Activating the credit line on PhonePe is a straightforward process. Here’s a step-by-step guide for customers to follow:

  1. Log In to the PhonePe App: Begin by opening the PhonePe app and logging into your account with your credentials.

  2. Click on the Credit Activation Banner: Look for the banner that indicates credit activation and click on it to proceed.

  3. Review Product Features and Charges: Carefully read through the features and charges associated with the credit line to ensure you understand the terms.

  4. Complete Authentication Steps: Follow the necessary authentication steps to verify your identity and eligibility for the credit line.

  5. Start Using the Credit Line Instantly for UPI Transactions: Once activated, you can begin using your credit line immediately for UPI transactions, enjoying the flexibility it offers.

Conclusion

The collaboration between ICICI Bank and PhonePe marks a significant advancement in the digital payment landscape, offering pre-approved customers instant access to credit during a peak shopping season. By combining convenience, flexibility, and an easy activation process, this initiative is set to empower consumers and enhance their shopping experience. As India continues to embrace digital payments, such partnerships are crucial in driving financial inclusion and providing customers with the financial tools they need.

TWN Special