Honda Motorcycles and Scooters to launch new products

Honda Motorcycles and Scooters India, today announced that they will be launching multiple new products in the Indian market to compete with India’s largest two-wheeler brand Hero MotoCorp. The company is looking to launch its product in the entry-level segment below 150 cc. Currently, Honda only offers CD110 in this category. In a recent interaction, Atsushi Ogata, President, HMSI said: “Of course, we have a low-end model CD110, but relatively it’s very weak compared to our competitors. It means we have never matched demand with such kinds of customer groups. So, I had committed to investigate how to enter this low-end MC segment. This feasibility study (is) already done so we are going to develop this kind of motorcycle in the low-end category”. In the 110 cc segment Hero MotoCorp has a market share of 48% whereas Honda’s market share is a mere 16%. Mr. Ogata said that they are also planning to launch electric vehicles in the coming years.