Hero MotoCorp Signs Title Sponsorship Deal with Hockey India League for Next 3 Seasons

Hero MotoCorp, a global leader in motorcycle and scooter manufacturing, has solidified its commitment to the growth and development of hockey by becoming the Title Sponsor of the Hockey India League (HIL) for the next three seasons, beginning from 2024-25. This partnership is aimed at promoting hockey in India, enhancing the reach of the sport, and providing a platform for emerging talent to showcase their skills. The sponsorship reflects Hero MotoCorp’s long-standing support for sports, particularly in India.

Expansion and Growth of the Hockey India League

The upcoming edition of the Hockey India League, starting on December 28, 2024, promises to be an exciting and historic event. For the first time, the tournament will feature four women's teams alongside eight men's teams. The inclusion of the Women's Hockey India League marks a significant milestone in the evolution of Indian hockey, underscoring the importance of empowering women in sports. This expansion is expected to elevate the profile of hockey, inspire new generations of athletes, and create a more inclusive sporting environment.

Hero MotoCorp’s Commitment to Indian Sports

Speaking on the new partnership, Sanjay Bhan, Executive Vice President of Hero MotoCorp, highlighted the company’s deep commitment to nurturing sports globally, with a particular focus on India. “Hockey holds a unique place in our hearts, reflecting our nation's rich sporting heritage. The Hero Hockey India League is not just a competition—it’s a celebration of our shared passion for the sport and an inspiration for future athletes,” said Bhan. Hero MotoCorp’s support is poised to enhance the league’s stature and help it reach a wider audience, further cementing the sport’s place in the hearts of Indian fans.

Enhancing the League’s Stature

Dr. Dilip Tirkey, Chairperson of the Hockey India League Governing Committee, expressed confidence that Hero MotoCorp’s involvement as the title sponsor will raise the league’s profile and inspire players and fans alike. "Hero MotoCorp’s association with the Hero Hockey India League will elevate the tournament's stature," said Tirkey. “Together, we aim to make this league a true celebration of hockey as #IndiaKaGame.” This collaboration highlights the growing popularity of the Hockey India League and its potential to contribute significantly to the development of hockey in India.

Increased Visibility for Hockey India League

Bhola Nath Singh, Member of the HIL Governing Committee, added that Hero MotoCorp's partnership with the league would not only increase its visibility but also reinforce the idea of hockey as a unifying force in India. The partnership comes at a time when hockey is gaining renewed interest in the country, and the support of a major brand like Hero MotoCorp is expected to inspire greater engagement from fans and players alike.

Broadcasting and Audience Engagement

The Hero Hockey India League will be broadcast across various platforms, including television, digital channels, and radio, making it more accessible to fans across the country and beyond. With Hero MotoCorp’s backing, the league is expected to nurture the sport, inspire future generations, and bring India's hockey talent to the global stage. The sponsorship aims to ensure that the excitement of the league reaches fans on a national and international level.

Conclusion

The partnership between Hero MotoCorp and the Hockey India League (HIL) marks a significant milestone in the growth and development of hockey in India. By becoming the Title Sponsor for the 2024-25 season, Hero MotoCorp is not only reaffirming its commitment to supporting sports in India but also helping to elevate the profile of hockey, both at the national and global levels. The inclusion of the Women’s Hockey India League further underscores the importance of inclusivity in sports, and the partnership will undoubtedly provide a platform for emerging talent. With Hero MotoCorp’s extensive support, the Hockey India League is set to reach new heights, inspiring the next generation of athletes, uniting communities, and enhancing the visibility of Indian hockey. This collaboration promises to be a key catalyst in strengthening the sport's position in the Indian sports ecosystem.