Hero Lectro announces its D2C Initiative #LectroInAClick

The E cycle division of Hero Cycles Ltd, Hero Lectro has announced the launch of its new website to boost its D2C sales and enhance its overall Omni-channel presence. In its press statement, the company said that with access to its extensive range of e-cycles and cargo e-bikes, this newly launched website will allow users to shop directly from the site in a few easy steps in a hassle-free manner. The company has launched an initiative called #LectroInAClick. This is designed to offer a phenomenal immersive virtual shopping experience to its buyers.

At the launch, the Chief Executive Officer (CEO) of Hero Lectro, Aditya Munjal said: “We are thrilled to announce the launch of herolectro.com which allows our customers to explore the Hero Lectro line-up and make their purchase journey informative and smooth. The website is intuitive and reflects our identity in a dynamic and aspirational world.

The addition of the D2C option makes Hero Lectro e-cycles, more accessible than ever - be it through our Hero Lectro Experience Centers, our dealer partners or the website, we are truly omnichannel.” This new platform also has an intelligent feature called ‘Find my Hero Lectro’ to help them find their ideal e-cycle model.