Havells Launches Lloyd Consumer Durable Brand in Middle East Market

Havells India Ltd: A Frontrunner in the Consumer Durables Sector

Havells India Ltd, a prominent player in the consumer durables segment, boasts a revenue of US $2.5 billion and a market capitalization of US $10 billion. Renowned for its strong emphasis on domestic manufacturing, the company produces over 90% of its products within India, operating through an extensive network encompassing 15 manufacturing plants.

Havells and Lloyd: A Synergistic Growth Story

Acquiring Lloyd in 2017, Havells emerged as one of India's fastest-growing AC brands, celebrated for its adeptness in product innovation and robust manufacturing capabilities. Lloyd, with manufacturing facilities in Rajasthan and Andhra Pradesh, exhibits an annual capacity to produce 2 million air conditioners in India alone.

Lloyd's Entry into the Middle East Market

Venturing into the Middle East market, Lloyd introduces its range of technologically advanced and energy-efficient offerings, including air conditioners, washing machines, refrigerators, and LED TVs. In collaboration with TeknoDome, a prominent distribution conglomerate headquartered in Dubai, Lloyd aims to expand its footprint beyond the borders of India.

Statements from Havells and TeknoDome

Mr. Anil Rai Gupta, CMD of Havells India, expressed his enthusiasm about Lloyd's introduction into the Middle East, emphasizing the company's commitment to global expansion and its pride in promoting 'Make in India' on a global scale.

Meanwhile, Mr. Saket Gaurav, CMD of TeknoDome, underscored the partnership's significance in offering quality products to customers in the UAE, melding TeknoDome's retail expertise with Lloyd's legacy of excellence.

Strategic Distribution Plans and Brand Ambassadorship

With aggressive distribution strategies, Lloyd, in partnership with TeknoDome, seeks to reach consumers through Independent Retail, Organized Retail, and the E-commerce Channel. The brand aims to establish itself as a trusted companion for households, epitomizing their tagline - Lloyd, 'Care that makes a home, a home.'

Partnering with Bollywood luminaries Ms. Tamannaah Bhatia and Superstar Mr. Mohanlal as brand ambassadors in the UAE region, Lloyd intends to launch a comprehensive awareness campaign starting from December.

The campaign will encompass digital media, social platforms, influencer marketing, in-store visibility, and PR initiatives.

Key Highlights of the news

• Havells India Ltd is a leading consumer durables company with a global presence.

• Lloyd is a renowned Indian consumer durable brand known for its innovation and manufacturing excellence.

• Lloyd offers a wide range of technologically advanced and energy-efficient products, including ACs, washing machines, refrigerators, and LED TVs.

• Havells has partnered with TeknoDome, a distribution conglomerate based in Dubai, to expand its presence in the Middle East.

• Lloyd's launch in the Middle East is expected to cater to the preferences and lifestyle of the region's consumers.

For more information, visit www.Mylloyd.ae.