Gupshup Acquires Active.Ai

On Tuesday, a Leading conversational messaging platform Gupshup announced that it has acquired Active.Ai. However, the amount at which Gupshup acquired Active.Ai has not been revealed. Active.Ai is a conversational artificial intelligence (AI) platform used by banks and fintech companies. Currently, Singapore-based Active.Ai offers conversational banking as a service (CBaaS) platform to its banking, fintech, and insurance (BFSI) customers across 43 countries. After the acquisition, co-founder and Chief Executive Officer of Gupshup, Beerud Sheth said: "Active.Ai's robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels.” Active.Ai has some eminent customers in its portfolio including Axis Bank, Kotak Mahindra Bank, Tata Capital, IndusInd Bank, and HDFC Securities Ltd in India. Gupshup aims to enhance its customer experience (CX) solutions for BFSI customers. Ravi Shankar, Co-founder, and CEO, Active.Ai said: "Active.Ai's conversational engagement platform powers leading financial enterprises across 43 countries. We are excited to partner with Gupshup to help shape the future of conversational engagement in the financial services space.”