Grameen e-Store’s Turnover Increased by 100%

The turnover of Common Service Centres' (CSC) Grameen e-store increased nearly 100 percent year on year in 2021-22 to '581 crore. In the fiscal year 2020-21, Grameen e-stores reported a revenue of '259 crore.

“In 2021-22, we enabled and turned more than 3.16 lakh village level entrepreneurs (VLEs) of CSC to turn into Grameen e-store. Of that, nearly 1.25 lakh were regularly active and placed orders for various products from distributors,” a senior government official said.
The Grameen e-store, which began as a hyperlocal rural delivery unit following the first nationwide lockdown in March 2020, has expanded to collaborate with companies in the fast-moving consumer goods, electronics, automobiles, and other consumer segments. Tata Motors, Tata Consumer, the Tata Group electronic chain Croma, Nokia, Pepsi, Mahindra Electric, Royal Enfield, Crompton, Symphony, and Whirlpool are among the companies that have signed agreements with these stores.

According to people aware of the deal, The Common Service Centres (CSC) and Adani Capital have  recently signed an agreement to provide flexible working capital of up to Rs 5 lakh per month to all the 6000 retailers of the CSC network.