Google Plans To Monetize YouTube Shorts, Early Results Are Promising

In the TikTok age, Google-owned YouTube Shorts is catching up quickly, and the business has experienced encouraging outcomes in its early efforts to monetize the short-video creation platform.

According to Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet, the parent company of Google, consumers are clearly watching and consuming more short-form videos. This is evident on a variety of platforms, including YouTube.

"On YouTube, there is still strong user engagement. Early shorts monetization results are also promising, and we're enthusiastic about the possibilities "Late on Tuesday, Schindler stated on a conference call with analysts. We're thrilled about the chance, he continued. With over 30 billion daily views, YouTube Shorts is now watched by over 1.5 billion signed-in users each month.

YouTube TV achieved 5 million subscribers between April and June, including trailers. "YouTube has a lot of potential for online retail. We only recently announced a collaboration with Shopify. According to Sundar Pichai, CEO of Alphabet and Google, it will make it simple for creators to link their stores to YouTube and enable shopping during their live streams and videos. In the June quarter, YouTube's advertising income was $7.34 billion (Q2). 
 

Ruth Porat, Chief Financial Officer at Alphabet, said that in YouTube and Network, the pullbacks in spend by some advertisers in the second quarter "reflects uncertainty about a number of factors that are challenging to disaggregate".