Google launches New Maps features, Shopping Tools, and much more at I/O 2022

This week, leading tech company, Google

is hosting its 2022 I/O summit, 

where it has presented a glimpse of a range of upcoming features and tools. These features include updates for Google Search, new Maps presentation tools, enhanced ad formats, shopping advances, secure payment options, and more. These are some of the significant announcements for digital marketers coming from the event. One of the major highlights of I/O day one was the announcement of Google’s more immersive Maps feature.

Google with the help of this feature intends to merge

Street View and aerial images

to build a more detailed, interactive, and immersive digital model of the world. Other than this, the tech major is also testing a new ad format in Search results, which will offer another way for shoppers to browse directly from the SERP.

 Additionally, Google also launched a

new ads control dashboard,

which will allow users to control how their ad experiences are personalized across Google’s apps and sites. The new ad center will allow users to like, share or block any ad, and/or glean additional insight into who paid for the ad, and why they, specifically were targeted within that campaign.