Focus on Foreign Buyers at the ITPO event

Recently, Government officials informed that as India looks to increase agricultural exports beyond the record $50 billion clocked in FY22, buyers from Canada, the UK, Vietnam, Nigeria, and Kenya will participate in South Asia's largest expo of food and hospitality that will be held in New Delhi, next week. India Trade Promotion Organisation (ITPO), a public sector undertaking under the Ministry of commerce and industry has lately launched a buyer program in its flagship B2B event Aahar. This program is launched in a bid to attract buyers from countries that have recently signed or are in talks to ink trade agreements with India.

The 36th edition of Aahar will be held from April 26-30 in the National Capital. Executive director of ITPO, Vibhu Nayar said, "We expect 80-100 buyers to participate in the buyer program.” He further informed that the aim of this initiative is to bring buyers from countries that have recently signed trade agreements with India. New product categories such as dairy, marine products, and nutraceuticals have been added to this year's event. Mr. Nayar further told that around 20 players in the dairy sector are participating and would showcase technologies related to milk preservation and products like high-end yogurt.