Flipkarts Big Billion Days records Massive 1.4 Billion Customer Visits

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Flipkarts Big Billion Days records Massive 1.4 Billion Customer Visits
16 Oct 2023
4 min read

News Synopsis

In a remarkable achievement, Flipkart reported an overwhelming 1.4 billion customer visits during the first eight days of its flagship festive season sale, The Big Billion Days.

Consumer Sentiment Soars

Reflecting a positive surge in consumer sentiment, the 10th edition of The Big Billion Days set a new record with 1.4 billion customer visits, encompassing both early access and the initial seven days of the shopping festival.

Deliveries Beyond Boundaries

Flipkart demonstrated its commitment to customer reach by successfully delivering products to remote regions across India. Areas such as Andaman, Hayuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat), and Longewala (Rajasthan) experienced significant deliveries during the festival.

Women Wishmasters and Kirana Partners Shine

This year marked a notable increase in the participation of women wishmasters, constituting the largest fleet compared to previous editions of The Big Billion Days. Flipkart's Kirana partners played a crucial role, delivering over four million packages in the festival's initial four days.

Samarth Program Empowering Artisan Community

Under its Samarth program, Flipkart witnessed a six-fold growth in its artisan community compared to the pre-festive period. This initiative contributes to the empowerment and growth of local artisans.

Job Opportunities and Strengthening the Retail Ecosystem

In a significant move, Flipkart created one lakh new job opportunities across its supply chain, including fulfilment centres, sortation centres, and delivery hubs. CEO Kalyan Krishnamurthy highlighted the expansion of the kirana program, with over 4 million deliveries made by these partners in the initial days of The Big Billion Days.

Relevant and Latest Facts about Flipkart :

  • Flipkart's Big Billion Days is one of the largest e-commerce sales events in the world.

  • In 2022, Flipkart recorded over 2 billion customer visits during TBBD.

  • Flipkart's kirana program has over 2 lakh kirana partners across India.

  • Flipkart's Samarth program has over 70,000 artisans onboarded.

  • Flipkart's supply chain employs over 2.5 lakh people.

Flipkart's Big Billion Days 2023 was a success for all stakeholders involved. Customers benefited from attractive discounts and deals, while sellers enjoyed increased sales and reach. Flipkart's employees worked tirelessly to make the event a success, and the company's partners also played a vital role.

Conclusion: Flipkart's Impactful Festive Season

The success of The Big Billion Days goes beyond numbers, emphasizing Flipkart's role in not only providing an unparalleled shopping experience but also in empowering local communities and creating job opportunities.

As Flipkart continues to innovate and expand its reach, the festive season becomes a celebration of growth and inclusivity in the Indian retail landscape.

TWN Special