Fibe and Axis Bank Pioneer India's First Numberless Credit Card for Gen Z

In a groundbreaking collaboration, Fibe, a leading fintech platform, and Axis Bank, one of India's largest private sector banks, have introduced the nation's inaugural numberless credit card, catering specifically to the digitally adept Generation Z.

Enhanced Security and Privacy:

The numberless credit card brings an added layer of security, eliminating the traditional display of card numbers, expiration dates, and CVVs on the physical card. This innovative approach substantially reduces the risks associated with identity theft and unauthorized access to customer information.

Through the Fibe app, users enjoy seamless access to their Fibe Axis Bank Credit Card details, ensuring complete control over their financial data.

Cashback and Exclusive Features:

The co-branded credit card offers compelling features, including a flat 3% cashback on online food deliveries through various aggregators, local transport services on major ride-hailing apps, and entertainment expenditures on online ticketing platforms. Customers also benefit from a 1% cashback on all in-person and online purchases.

The card, powered by RuPay, can be linked to UPI for added convenience and is widely accepted across both digital channels and physical retail outlets. The tap-and-pay feature enhances usability, and users incur no initiation cost or annual fees during the card's tenure. The card is accessible to over 2.1 million current Fibe subscribers.

Additional Card Benefits:

Beyond cashback, users enjoy fuel surcharge waivers for purchases ranging from Rs. 400 to Rs. 5,000, access to four domestic airport lounges annually, and exclusive privileges under Axis Dining Delights, Wednesday Delights, End-of-Season Sales, and RuPay portfolio offerings across all Axis Bank cards.

Empowering India's Youth:

Akshay Mehrotra, Co-Founder and CEO of Fibe, expresses the significance of this collaboration in empowering India's aspirational youth. The fusion of UPI simplicity with a secure payment infrastructure sets a new standard for the credit card industry, aligning with Fibe's mission to provide safe and inclusive financial solutions.

Innovation-led Partnerships:

Sanjeev Moghe, President & Head of Cards and Payments at Axis Bank, underscores the bank's commitment to innovation-led partnerships, aiming to expand access to formal credit in India. The collaboration with Fibe represents a pioneering market revolution, prioritizing customer security while delivering a robust financial solution tailored for the smart and ambitious youth of the nation.

About Fibe:

Fibe, formerly known as EarlySalary, stands as one of India's premier consumer financing apps, targeting tech-savvy and ambitious Indian consumers. Recognized for its quick processing time and market leadership in the pay advance sector, Fibe offers diverse financial solutions, including cash loans, long-term personal loans, and Buy Now Pay Later agreements, all facilitated through a fully digital application process.

Conclusion

The Fibe Axis Bank Credit Card is a testament to the dynamic synergy between financial technology and traditional banking, fostering a secure, accessible, and innovative credit solution for India's burgeoning youth population. As the digital landscape evolves, such strategic partnerships redefine the future of fintech in the country.