Ferrari First Electric Car Set to Debut on October 9

News Synopsis
Ferrari is gearing up for one of its most anticipated reveals—its first all-electric vehicle (EV). The Italian luxury automaker is set to showcase its groundbreaking EV on October 9 during its Capital Markets Day. While Ferrari’s CEO Benedetto Vigna hinted at major announcements, he did not disclose specific details about the upcoming electric model. This EV will be one of six new models Ferrari plans to launch in 2024, marking a significant step in the brand’s evolution.
Ferrari’s First Electric Car: What to Expect
Although Ferrari has not shared many official details about its first EV, reports suggest the vehicle has been undergoing extensive testing. In 2023, a camouflaged prototype was spotted in Maranello. However, the test mule appeared to be a heavily modified Maserati Levante SUV, even featuring fake exhaust pipes to disguise its true nature. Whether Ferrari's EV will share design elements with the Levante remains unknown.
The company has confirmed that the prototype has already logged thousands of kilometers in testing. Ferrari CEO Benedetto Vigna assured that the EV is being developed “in the right way” to deliver the exhilarating driving experience Ferrari customers expect.
New Maranello Production Line for the Ferrari EV
To accommodate its electric future, Ferrari has constructed a state-of-the-art production facility known as the “E-building” at its Maranello headquarters. This new facility is designed to manufacture electric, hybrid, and traditional combustion-engine vehicles. Initially, the facility will produce models like the Purosangue SUV before the electric Ferrari enters production in 2026.
In the long term, Ferrari plans to manufacture high-voltage batteries, electric motors, and axles in-house at the E-building. This shift will enable Ferrari to maintain its reputation for cutting-edge engineering while ensuring full control over the performance and quality of its EVs.
Ferrari’s Lineup Expansion: Six New Models in 2025
The upcoming electric model is just one of six vehicles Ferrari plans to launch in the near future. After discontinuing the Portofino M, SF90 Stradale, 812 Superfast, and Roma in 2024, Ferrari is preparing follow-ups to some of these iconic models. This year, new versions of the Roma and SF90 are expected to be unveiled.
In addition, Ferrari is set to commence deliveries of the much-anticipated F80 hypercar in the third quarter of 2024. These developments indicate an exciting year ahead for the luxury sports car manufacturer.
Ferrari’s Rising Sales and Financial Performance
Ferrari’s financial results for 2024 highlight the brand’s strong performance in the luxury car market. The company reported that hybrid models—including the 296 and SF90—accounted for 51% of its total global shipments. In 2023, Ferrari delivered an impressive 13,752 units worldwide, reflecting growing demand for both hybrid and high-performance sports cars.
Ferrari’s revenue also experienced a 12% increase, reinforcing its position as one of the most profitable luxury car brands. This financial growth is expected to support the company’s expansion into electric mobility while maintaining its exclusivity and high-end craftsmanship.
Ferrari 12Cilindri Launch in India
In addition to its upcoming EV, Ferrari has introduced the 12Cilindri in India, further expanding its portfolio. The Ferrari 12Cilindri coupe is priced at ₹8.5 crore (ex-showroom), while the open-top Spider version costs ₹9.15 crore. This marks Ferrari’s continued commitment to the Indian market, catering to elite automotive enthusiasts seeking the pinnacle of luxury and performance.
The Road Ahead for Ferrari’s Electric Revolution
Ferrari’s entry into the EV market is a monumental step for the iconic brand. While purists may have concerns about an electric Ferrari, the company has assured that its EV will deliver the signature driving experience that enthusiasts expect. With a new production facility, extensive testing, and a growing lineup of hybrid models, Ferrari is embracing the future while staying true to its legacy.
The official unveiling on October 9 will provide more insights into Ferrari’s first electric vehicle, setting the stage for the brand’s next era of performance and innovation.