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Elon Musk Announces Linda Yaccarino as New Twitter CEO

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13 May 2023

5 min read

News Synopsis

Elon Musk has announced that Linda Yaccarino, former NBCUniversal executive, will be the new CEO of Twitter. Musk tweeted his excitement at the appointment, stating that Yaccarino would be focused on business operations while he would focus on product design and new technology.

"I am excited to welcome Linda Yaccarino as the new CEO of Twitter!" stated the head of SpaceX in a tweet. He continued, saying Yaccarino "will focus primarily on business operations, while I focus on product design & new technology."

Yaccarino's extensive experience in advertising and client partnerships is expected to help restore advertisers' faith in Twitter, which has seen many flee following Musk's takeover.

Yaccarino's Experience and Achievements

Yaccarino's impressive background includes nearly 12 years at NBCUniversal, where she previously served as Chair for advertising and client partnerships and as President of cable entertainment and digital advertising sales. Her team generated over $100 billion in ad sales since 2011, as noted in her company bio. Yaccarino's experience and track record make her a valuable addition to Twitter's leadership team as the social media platform seeks to regain advertisers' trust.

Since Musk's takeover of Twitter, many advertisers have fled the platform, fearing potential harm to their brands in the ensuing chaos. Ad agency DiGo founder and creative chief Mark DiMassimo believes that Yaccarino's appointment could help restore advertisers' faith in Twitter.

In a recent public appearance, Yaccarino interviewed Musk on a Miami stage, demonstrating her familiarity with the technology industry and her ability to engage with high-profile figures. It remains to be seen how Yaccarino's leadership will impact Twitter's future, but her appointment is a clear signal of Musk's intention to elevate the company's business operations.

Linda Yaccarino's Awards and Accolades

Over the course of her 12-year career, Linda Yaccarino has been recognized numerous times for her contributions to the advertising industry and her exceptional leadership skills. Some of her notable awards and recognitions include:

Matrix Award by New York Women in Communications

Yaccarino was honored with a Matrix Award by New York Women in Communications, recognizing her achievements and impact in the media industry.

Business Insider's "Top 10 People Transforming Advertising"

Business Insider recognized Yaccarino as one of the "Top 10 People Transforming Advertising," acknowledging her pivotal role in driving innovation and growth within the advertising industry.

Adweek's "Ten Most Powerful Women in TV"

Yaccarino has been included in Adweek's "Ten Most Powerful Women in TV," highlighting her exceptional leadership skills and her ability to drive meaningful change within the industry.

The Hollywood Reporter's "Women in Entertainment: Power 100"

The Hollywood Reporter recognized Yaccarino as one of the "Women in Entertainment: Power 100," acknowledging her significant impact on the entertainment industry.

Variety's "Power Women of New York"

Variety named Yaccarino as one of the "Power Women of New York," recognizing her outstanding leadership and contributions to the media and entertainment industries.

B&C's Hall of Fame

In 2018, Yaccarino was inducted into the Broadcasting & Cable (B&C) Hall of Fame, acknowledging her remarkable achievements and contributions to the media industry.

UJA Foundation's Mac Dane Award for Humanitarian Excellence

Yaccarino also received the UJA Foundation's Mac Dane Award for Humanitarian Excellence, recognizing her dedication and commitment to supporting charitable causes.

Distinguished Alumni Award from Penn State University

In recognition of her exceptional achievements and contributions to the advertising industry, Yaccarino also received the Distinguished Alumni Award from Penn State University, where she studied liberal arts and telecommunications.

ThinkWithNiche News' conclusion

In summary, Elon Musk has confirmed the appointment of Linda Yaccarino as the new CEO of Twitter, with a focus on business operations while Musk focuses on product design and technology. Yaccarino's extensive experience in advertising and client partnerships, including generating over $100 billion in ad sales at NBCUniversal, may help to restore advertisers' confidence in Twitter following Musk's takeover.

Important News Tags and Headlines for Readers

Elon Musk confirms Linda Yaccarino as new Twitter CEO