Britannia revamped its largest selling biscuit,‘Good Day’

Britannia Industries has decided to revamp its most selling biscuit brand Good Day. Along with this, the company is also planning to expand its product portfolio by adding three more variants in the premium segment. The Managing Director, Varun Berry has said that the company is not planning on adding more segments under Good Day other than cookies. The new additions in the range will have new designs and flavors.

Britannia Industries launched Good Day in 1987, which is now contributing one-fourth revenue of the company. Britannia currently has an overall 70 percent market share under the premium cookies segment. 

The demand for the brand is more in the urban areas and the company has announced a high decibel media plan for its new identity launch. The demand for the brand is beyond the borders of India. It is sold in 75 countries and the company is also planning to expand it further.