BoAt Partners Cult.fit To Launch At-Home Workout Programme

well-known audio brand boAt teamed up with cult.fit to launch "Fitness Xtended," an at-home workout programme to aid in reaching fitness objectives.

The six-week programme will be designed by some of the most well-known fitness and lifestyle coaches, including Suvini Mehra, Naveen Sharma, Carolyn Theresa Simon, and Niran Ponnappa. It will include a mix of yoga, strength, conditioning, and HIIT workouts.

"By customising workout routines and run plans, our smartwatches enable users to move beyond basic activity tracking and advance in their fitness journeys,"  said Siya Wadhawan, a Brand Manager at boAt.

"With this partnership, we continue to inspire and support boAt heads with products that support healthy living and enable them to select a fitter lifestyle."

The program's exclusive fitness videos are available on the Crest App for certain BoAt smartwatches.

Access to the material is also provided by the cult.fit app. The programme will last for 24 sessions spread across two periods of three weeks each.

According to Naresh Krishnaswamy, Growth and Business Head at cult.fit,"This partnership with boAt is a new approach to influencing people about fitness, with the power of accurately tracking the vitals so each of us can understand our unique bodies better and find the best way to stay fit and healthy," 

BoAt Wave beat, Wave style, Wave Pro, Storm Pro, Storm Pro Call, Xtend Pro, Xtend Sport, and Primia are currently compatible with the boAt Crest app.

Over the past five years, Cult.fit, previously known as Cure.fit, has acquired 14 companies, including manufacturers of in-home training equipment like RPM fitness and Fitkit.

It became the master franchise partner for Gold's Gym in India after purchasing the majority of F2 Fun & Fitness. According to the company, integration with Gold's Gym is complete, and Cultpass, the company's loyalty programme, is available at 40% of gyms.