BlueStone Launches Four New Stores in Delhi NCR

BlueStone, India's leading omni-channel fine jewellery destination and backed by Ratan Tata, announced the opening of four new retail locations in Delhi-NCR on Monday, bringing the total number of stores in the region to 18.

East of Kailash, Kamla Nagar, Gaur City Mall, and Ambience Mall are among the city's most prominent locations and malls where the newly opened outlets can be found.

The company, which was founded in 2011, has noticed an interesting cross-channel behaviour in which a typical user spends at least 2-3 weeks on their website before visiting a store, according to a statement. It also stated that 60-70 percent of customers prefer to shortlist a product on the website before visiting an exclusive brand store, which completes the shopping experience by allowing try-ons and checkout.

The company in a statement said, "For every one customer who was buying online on BlueStone, surveys revealed that there were 20 others who loved the designs but would require the comfort of a store to make a purchase. Therefore, by having these experiential stores, BlueStone expects to provide its customers a truly omni-channel experience."