Birla Planning to Set up a D2C Subsidiary

Share Us

1005
Birla Planning to Set up a D2C Subsidiary
07 Feb 2022
5 min read

News Synopsis

Aditya Birla Fashions and Retails is planning to establish a D2C subsidiary. The Chairman of Aditya Birla Group, Kumar Mangalam Birla is planning to take the next big stride into online retail. The board of the company has approved the setting up of a new D2C subsidiary. 

The company has been engaged with some of the top designers of wedding attire for the last two years. It also had a number of brands under the company.

D2C or Direct to Consumer is a type of company that sells its products and services directly to consumers without any third-party retailers. Some of the D2C brands in the market are MyGlamm, Mamaearth, Wow Skin Science, and BoAT. There are several D2C platforms as well. It includes platforms like Meesho, Tata Cliq, Myntra, Nykaa, and Ajio.

Other than D2C startups, the company is also beefing up online retail business will also be a direct challenge to another Indian billionaire Mukesh Ambani as well the Tata Group.

TWN In-Focus