Bajaj Auto Launches GoGo Electric Autos with a Segment-Leading 251 Km Range

Bajaj Auto has launched Bajaj GoGo, a new electric three-wheeler brand, catering to both passenger and cargo segments. The GoGo electric auto boasts an industry-leading range of up to 251 km per charge, positioning itself as a game-changer in the EV segment. Bookings for the vehicles are now open across dealerships nationwide.

Bajaj Auto Introduces GoGo Electric Three-Wheelers

On Thursday, Bajaj Auto officially launched Bajaj GoGo, its all-new electric auto brand. This brand introduces models P5009 and P7012, priced at ₹3.27 lakh and ₹3.83 lakh (ex-showroom, Delhi). These electric autos promise extended range and superior performance, making them a compelling option for drivers looking for sustainable and efficient transportation.

Meaning Behind ‘GoGo’

The name ‘GoGo’ represents the deep connection drivers have with their vehicles. It also aligns with the global recognition of three-wheelers as an integral part of public and goods transportation. Bajaj Auto sees this new venture as a significant step toward sustainable urban mobility.

Key Features of Bajaj GoGo Electric Autos

Bajaj Auto has designed the GoGo range to address the needs of urban and commercial users, integrating several segment-first features, including:

• Two-speed automated transmission – enhances range and hill climbing ability.

• Auto Hazard and Anti-Roll Detection – improves vehicle safety.

• LED lighting and Hill Hold Assist – ensures convenience and better visibility.

• Remote immobilization & reverse assist (Premium TecPac) – optional high-tech features for added security.

Bajaj Auto’s Vision for Sustainable Mobility

Speaking on the launch, Samardeep Subandh, President of Bajaj Auto’s Intra City Business Unit, emphasized the impact of Bajaj GoGo in setting new industry benchmarks. He highlighted the 251 km range, advanced features, and Bajaj’s trusted reliability as key factors that will help drivers maximize earnings while minimizing downtime and maintenance costs.

Cargo Variants Coming Soon

Bajaj Auto has confirmed that cargo models under the GoGo brand will be introduced in the coming months, expanding the brand’s portfolio to cater to commercial and logistics sectors.

Decoding Bajaj GoGo’s Model Naming System

Bajaj Auto has implemented a unique nomenclature for its GoGo models:

• ‘P’ indicates passenger vehicles (Cargo variants will have a different designation).

• The first two digits (‘50’ or ‘70’) refer to vehicle size.

• The last two digits (‘09’ or ‘12’) represent battery capacity (9 kWh or 12 kWh).

The initial lineup consists of:

• P5009 – Passenger auto with a 9 kWh battery.

• P5012 – Passenger auto with a 12 kWh battery.

• P7012 – Larger passenger auto with a 12 kWh battery.

Bajaj GoGo Electric Auto’s Market Performance

Bajaj Auto has achieved remarkable growth in the electric vehicle (EV) market. The company's Q3 FY25 financial results highlight a 6% revenue increase to ₹12,807 crore. Other key performance indicators include:

• EBITDA: ₹2,581 crore, maintaining a 20.2% margin.

• Profit after tax: ₹2,109 crore.

Additionally, Bajaj Auto sold 1,25,000 three-wheelers in Q3 FY25, including 17,000 electric vehicles, marking a record-breaking achievement. This boosted its EV market share in the segment to 35%, up from 13% a year ago.

Bajaj Auto’s Dominance in the Three-Wheeler Market

In 2024, Bajaj Auto continued its market dominance by selling 4,38,941 three-wheelers, significantly ahead of competitors like:

• Piaggio Vehicles Pvt Ltd – 93,731 units.

• Mahindra & Mahindra Ltd – 76,450 units.

According to Vahan data, India recorded 12.21 lakh three-wheeler sales in 2024, with electric models accounting for 56% (6,91,323 units) of the total.

Bajaj Auto is among the top three three-wheeler manufacturers, alongside Mahindra Last Mile Mobility and YC Electric. The company also expanded its dealership network from 600 to 850 locations, further strengthening its market reach.

Conclusion

Bajaj Auto’s introduction of the GoGo electric three-wheeler brand is a significant step toward sustainable urban mobility. With a 251 km range, industry-first features, and Bajaj’s strong reliability, the GoGo range is set to revolutionize the segment.

As the demand for electric three-wheelers grows, Bajaj Auto’s expanding market presence and increased EV sales highlight its commitment to innovation and sustainability. The upcoming GoGo cargo models will further strengthen Bajaj’s leadership in the electric mobility space.