Audi India Sells 3,197 Luxury Cars in Jan–Sep 2025

German luxury carmaker Audi India has reported retail sales of 3,197 units in India between January and September 2025, achieving this feat amid what it called a “complex market environment.” Factors such as geopolitical instability, weak consumer sentiment, and fluctuations in foreign exchange rates impacted the automobile sector throughout the year.

Despite these headwinds, Audi India remains optimistic about a strong recovery in the final quarter of 2025, driven by festive season demand and the positive effects of GST 2.0.

Audi India Head Balbir Singh Dhillon said,

“This year brought unique market conditions and several challenges for the luxury car segment. During this time, we focused on providing our customers with a memorable and premium experience. With the GST 2.0 reforms and festive buying momentum, we look forward to ending the year on a positive note.”

Growth in Pre-Owned Luxury Car Segment

Audi India’s certified pre-owned business, ‘Audi Approved: plus,’ also performed well during the period. The segment recorded a 5% year-on-year growth between January and September 2025, surpassing last year’s figures.

Currently, Audi operates 26 pre-owned car showrooms across India and plans to open one more center by the end of the year, expanding accessibility for customers seeking luxury ownership at a more affordable price point.

Sustainability Initiatives and Charging Network Expansion

Audi India continues to strengthen its focus on sustainability and electric mobility. The brand has expanded its ‘Charge My Audi’ initiative, providing access to over 6,500 public EV charging points nationwide.

This initiative reflects Audi’s long-term commitment to environmental responsibility and the adoption of green technology within India’s growing electric vehicle ecosystem.

Enhanced Customer Experience and Premium Ownership Benefits

Audi India is enhancing its ownership experience through several premium programs and partnerships designed to improve customer satisfaction. These include:

• Collaboration with Ajio Luxe for luxury lifestyle offerings

• Audi Dash Cam for improved safety and convenience

• Assured Buyback Plan for guaranteed resale value

• Extended 10-year warranty for long-term peace of mind

• 15-year roadside assistance program for enhanced reliability

Such initiatives underline Audi’s dedication to delivering exceptional after-sales service and customer-first experiences, strengthening its position in the Indian luxury car market.

Festive Season and GST 2.0 Expected to Drive Strong Q4 Sales

Although 2025 has been a challenging year for the automotive industry, Audi India expects a significant surge in sales during the last quarter. The combination of GST 2.0 tax benefits, improving buyer sentiment, and the festive season push is likely to rejuvenate the luxury car market.

Audi believes its diverse product portfolio, including performance sedans and electric vehicles, continues to attract Indian buyers seeking premium mobility solutions.

As the year approaches its close, Audi India’s strategic revival and customer-centric approach could mark the beginning of a strong growth phase for the brand in the Indian market.

Conclusion

Audi India’s performance in 2025 demonstrates resilience and strategic foresight amid a volatile market environment. Despite economic and geopolitical headwinds, the company has maintained stable growth, strengthened its pre-owned business, and expanded its sustainability initiatives. With GST 2.0 reforms, a reviving luxury car demand, and the festive season approaching, Audi is well-positioned to close the year on a high note.

By focusing on customer satisfaction, premium ownership benefits, and green mobility, Audi India continues to reinforce its brand value and leadership in the luxury automobile segment. The coming months could mark the start of a renewed growth phase for the brand in India’s competitive luxury car market.