Ather Rizta Surpasses 1 Lakh Unit Sales in First Year

Ather Energy has achieved a significant feat with its first family scooter, the Rizta, crossing the 1 lakh unit sales mark within a year of its launch. Unveiled in April 2024, the Rizta has found strong traction among Indian family scooter buyers, helping Ather strengthen its market presence across several states.

Customer Response and Market Growth

The Rizta’s market acceptance has driven a remarkable increase in Ather’s share in the electric two-wheeler segment. The family-focused scooter has contributed to expanding the brand’s customer base, particularly in regions where the company previously had limited presence.

Leadership Insights on Rizta’s Success

Ravneet Phokela, Chief Business Officer at Ather Energy, commented on the achievement: “Hitting the 1 lakh milestone with the Rizta is a big moment for us. The Rizta, built ground-up for Indian families, delivers all essentials—from comfort and storage to reliability and safety. This model has helped us widen our consumer reach and boost our market share across various regions.”

Rizta’s Role in Portfolio Expansion

As Ather’s first offering designed specifically for families, the Rizta has significantly broadened the company’s product portfolio. Since deliveries ramped up in Q2 FY25, sales have accelerated, notably in states like Maharashtra, Gujarat, Rajasthan, Madhya Pradesh, Odisha, and Chhattisgarh.

Dominance in Southern India

The combined performance of the Rizta and the Ather 450 series has made Ather the number one electric two-wheeler brand in South India during Q4 FY25, according to Vahan registration data. Rizta alone has contributed approximately 60% of total Ather sales since launch.

Key Features Driving Sales

The Rizta’s success is attributed to its feature-rich package tailored for daily use. Standout elements include:

• 56L Under-Seat Storage: Offering ample space for bags, groceries, or helmets.

• Wide and Comfortable Seat: Designed for long rides with family members.

• Spacious Floorboard: Allows for relaxed foot placement and extra utility.

Advanced Safety and Connectivity Features

Ather has equipped the Rizta with multiple intelligent safety and smart connectivity features:

• SkidControl: This traction control system adjusts motor torque to prevent slippage on surfaces like sand, gravel, or wet roads.

• Tow & Theft Alert: Notifies users about unauthorized scooter movement.

• Emergency Stop Signal: Flashes tail light rapidly to alert trailing vehicles during sudden braking.

• Live Location Sharing: Part of AtherStack 6, this feature allows riders to share their real-time location with preset emergency contacts.

• Integrated Google Maps: Simplifies navigation directly from the scooter’s dashboard.

Consumer Appeal and Future Outlook

Rizta’s blend of practical features, comfort, and smart tech has made it the top choice for Indian families looking to switch to electric mobility. With growing EV adoption, Ather is expected to further expand its reach, using Rizta as a key growth driver.

Conclusion

Crossing the 1 lakh sales milestone within a year highlights Ather’s successful pivot toward mass-market appeal without compromising on innovation or quality. The Rizta continues to play a central role in Ather’s strategy to lead India’s electric two-wheeler market.