Asian family offices embrace crypto as key portfolio asset: Report

Wealthy Asian families and family offices are increasingly embracing cryptocurrency, with digital assets now forming a more substantial portion of their portfolios.

According to a Reuters report, this trend is being driven by record-breaking crypto prices, simplified access to digital trading platforms, and favorable regulatory frameworks in key Asian and global markets.

Wealth managers across the region confirm that the shift in mindset has been significant. While a few years ago, many investors allocated only a small fraction of their wealth into cryptocurrencies, today they consider it an essential element of a diversified modern portfolio.

Rising Demand Beyond Bitcoin

The growing enthusiasm is not limited to Bitcoin alone. Investors are expanding into:

• Crypto-focused funds

• Exchange-traded products (ETPs)

• Advanced trading strategies

Jason Huang, founder of Singapore-based NextGen Digital Venture, highlighted this momentum. His latest crypto equity fund raised over $100 million within months. “Our investors – mainly family offices and fintech entrepreneurs – see digital assets as an important diversifier,” he said. Notably, his earlier fund delivered 375% returns in under two years before closing last year.

Global Banks Spot the Trend

Even global banks are taking note of this growing demand. UBS revealed that some overseas Chinese family offices now plan to allocate around 5% of their portfolios into crypto.

“Many second- and third-generation family members are taking active steps to understand and invest in virtual currencies,” said Lu Zijie, head of wealth management at UBS China.

This indicates a generational shift, with younger heirs showing more openness to emerging asset classes compared to traditional wealth preservation strategies.

Crypto Market Momentum in Asia

The enthusiasm coincides with Bitcoin’s recent milestone, reaching an all-time high of over $124,000. Supportive policies, such as Hong Kong’s stablecoin legislation and the United States’ GENIUS Act, have added regulatory clarity and investor confidence.

Crypto exchanges across Asia are also experiencing rapid growth:

• Hong Kong’s HashKey Exchange saw an 85% surge in registered users over the past year.

• In South Korea, major exchanges reported trading volume growth of over 17% in 2025, with daily activity climbing by more than 20%.

From Bitcoin ETFs to Sophisticated Strategies

Experts say the rising adoption reflects not only a search for high returns but also a shift toward better risk management.

According to Giselle Lai of Fidelity International, many wealthy families now view Bitcoin as a hedge against global uncertainties, given its weak correlation with traditional stocks and bonds.

Similarly, Singapore’s Revo Digital Family Office noted that investors are becoming more advanced in their approach, moving beyond simple Bitcoin ETFs to directly holding tokens and experimenting with strategies like crypto arbitrage.

As Saad Ahmed of Gemini explained: “The momentum has built because the asset class itself is maturing.”

Conclusion

The surge of interest from Asia’s wealthy families in cryptocurrency highlights a major turning point in global wealth management. Once viewed as speculative and risky, digital assets are now being embraced as a mainstream investment avenue and a tool for diversification and risk control. With rising prices, regulatory clarity, and expanding trading opportunities, family offices across Asia are positioning themselves at the forefront of the crypto revolution. If this momentum continues, crypto could soon become a standard feature in family office portfolios worldwide.