Ascenda And HDFC Bank Collaborate To Strengthen The Payments Business

In order to expand its payments business, Ascenda, a leading provider of payments technology, today announced a strategic partnership with HDFC Bank, India's largest private sector bank.

The HDFC Bank will be able to strengthen its relationship with its large premium customer base by taking advantage of new best-in-class rewards propositions powered by Ascenda.

Due to the partnership, customers of the bank's credit cards now have access to a wider variety and higher value of rewards options when using their HDFC Bank Reward Points. Specifically for HDFC Bank clients searching for aspirational reward opportunities, the new offering has been launched on Smartbuy, an offers listing platform.

Ascenda's CCO and co-founder, Sebastian Grobys, added: "We're delighted to partner with HDFC Bank to drive increased differentiation, acquisition, and spending for its payment products. This partnership launches just as consumer appetite for international travel has returned in a big way, and we're looking forward to further growing the programme with HDFC Bank in the years to come".

A leading provider of technology, Ascenda makes banking and payments rewarding. By providing a rewards infrastructure that is digitally native, simple to use, and quick to deploy, banks can strengthen their relationships with their customers throughout the whole financial relationship. The business provides financial services to clients in more than 40 markets, including HSBC, American Express, Brex, Capital One, Virgin Money, ICBC, and Standard Chartered. Other notable clients include established banks and swiftly growing innovators.