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News In Brief Events & MICE

Apple to Host "Scary Fast" Event Today, Expected to Announce New MacBook Pros, iMacs with M3 Chip

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Apple to Host "Scary Fast" Event Today, Expected to Announce New MacBook Pros, iMacs with M3 Chip
30 Oct 2023
5 min read

News Synopsis

Apple is gearing up for its much-anticipated "Scary Fast" event, scheduled for October 30 at 5 pm Pacific Time (PT). The event will be accessible via live streaming on Apple's official website and its YouTube channel, making it available to a global audience. For viewers in India, the live stream will commence on October 31, Tuesday, at 5:30 am Indian Standard Time (IST).

What to Expect from the Apple "Scary Fast" Event

Apple's "Scary Fast" event holds exciting possibilities for enthusiasts and tech aficionados.

Here's what to expect from the event:

Introduction of M3 Series Chips

One of the key highlights of the event is the expected unveiling of the M3 series chips, which are poised to debut in the new MacBook Pro models. These chips are anticipated to deliver a significant performance and efficiency boost compared to the existing M2 chips.

In a recent newsletter, revealed that Apple might introduce three chips within the M3 line, namely M3, M3 Pro, and M3 Max. These chips are fabricated using the cutting-edge 3nm production technology, promising exceptional capabilities.

M3 Chip Specifications

According to insights, the baseline M3 chip is likely to feature an eight-core CPU, comprising four performance cores and four efficiency cores. Additionally, it is expected to sport a ten-core graphics processing unit (GPU). As for the high-end M3 Pro and M3 Max chips, they are speculated to showcase even more impressive specs, such as a 14-core CPU paired with a 20-core GPU and a 16-core CPU mated with a 40-core GPU, respectively.

MacBook Pro Lineup

These anticipated M3 series chips are anticipated to power the new MacBook Pro lineup. While major design changes might not be on the horizon, these upgraded chips will undoubtedly enhance the performance and capabilities of these top-end laptops.

24-inch iMac Upgrade

In addition to the MacBook Pro models, Apple is also expected to refresh the 24-inch iMac with the M3 chip upgrade. The current generation of the 24-inch iMac, which debuted in 2021, is powered by the M1-series chipset. Beyond the chip upgrade, reports suggest that Apple may also upgrade its accompanying accessories, including the Magic keyboard, Magic Mouse, and Magic trackpad, by incorporating USB Type-C ports.

Apple's "Scary Fast" event is poised to be a significant moment for those invested in the brand's technological advancements. With powerful M3 series chips and enhancements to its MacBook Pro and iMac offerings, Apple is setting the stage for another round of innovation and improved user experiences.

Key highlights of  Apple's "Scary Fast" event on October 30:

  • Apple is expected to announce the M3 chip, its next-generation processor for Macs. The M3 chip is rumored to be a significant upgrade over the M2 chip, with improved performance and efficiency.
  • Apple is expected to release new MacBook Pros with the M3 chip. The new MacBook Pros are not expected to have any major design changes, but they could get some minor updates, such as a new keyboard or display.
  • Apple is also expected to announce a new 24-inch iMac with the M3 chip. This will be the first iMac to be powered by the M3 chip, and it is expected to be a significant upgrade over the current generation model.
  • In addition to the MacBook Pros, iMacs, and M3 chips, Apple may also announce other products at the event. For example, there have been rumors that Apple is working on a new Mac Pro, a new iPad Pro, and a new AirPods Max. However, it is important to note that these are just rumors, and Apple has not confirmed any of these products.