Apple to Debut Made-in-India iPhones on Global Launch Day for iPhone 15

Apple Inc. is poised to make a historic move by releasing the 'Made-in-India' iPhone 15 on its global launch day, marking a significant shift in its manufacturing strategy.

This development underscores India's burgeoning industrial capabilities and signifies a transformation from Apple's conventional approach of primarily marketing new products manufactured in China to a worldwide customer base.

A Milestone in Indian Manufacturing:

While a substantial majority of iPhone 15 units are still manufactured in China, this launch will mark the first time that a cutting-edge iPhone from the latest generation is 'Made-in-India' and made available for purchase on the very first day of its global release.

This achievement represents a testament to India's burgeoning industrial capabilities.

Closing the Manufacturing Gap:

Apple embarked on iPhone 15 production at the Foxconn Technology Group's factory in the southern state of Tamil Nadu last month. This strategic move is part of Apple's ongoing efforts to bridge the manufacturing gap between its Indian operations and its primary manufacturing hubs in China.

Apple's Grand Unveiling:

The grand unveiling of the iPhone 15, alongside new watches and AirPods, is set to take place at a gala event hosted at Apple's headquarters in Cupertino, California. Traditionally, iPhone sales commence approximately 10 days after the launch of a new product.

A Transformative Journey:

India's role in Apple's global manufacturing landscape has undergone a significant transformation. Prior to the iPhone 14, India's contribution was less than a quarter of Apple's total output, lagging behind China's production by six to nine months.

However, through focused efforts, Apple managed to substantially reduce this lag to a few weeks by the end of March. Currently, India assembles 7% of all iPhones, marking a significant milestone in Apple's global supply chain.

India's Appeal for Diversification:

India has emerged as a pivotal component of Apple's diversification strategy. Prime Minister Narendra Modi's financial incentives to promote domestic manufacturing, combined with Apple's desire to diversify outside of China amid ongoing US-China trade tensions, have made India an attractive manufacturing destination.

A Pivotal iPhone Upgrade:

The iPhone 15 is anticipated to usher in the most significant changes to the handset in the last three years. Enhanced camera technology will be a hallmark feature, while the Pro models are expected to feature a superior 3-nanometer processor.

The success of this new lineup holds critical importance for Apple as it seeks to rejuvenate sales amidst weakening consumer demand in key markets like the US, China, and Europe.

Apple's Growing Footprint in India:

With the establishment of its first retail stores in India this year, Apple views the rapidly expanding market not only as a retail opportunity but also as a substantial production base for its devices.

While specific figures were not disclosed, Apple reported record-high iPhone sales in India for the quarter ending in June, underlining the market's significance in the company's global strategy.

In conclusion, Apple's decision to launch the 'Made-in-India' iPhone 15 on the global release day represents a pivotal moment in the company's manufacturing journey and highlights India's increasing role in its global supply chain.