Apple Tests Multiple Smart Glasses Designs, Eyeing 2027 Launch with Simpler Approach

Apple Inc. is reportedly working on its first smart glasses, with plans to introduce a lighter and more practical wearable device by 2027. According to reports, the company is currently experimenting with multiple frame designs and features, marking a shift away from its earlier focus on high-end mixed reality headsets toward more accessible consumer technology.

Four Design Prototypes Under Evaluation

As per insights shared by Mark Gurman of Bloomberg, Apple is testing four different frame styles for its upcoming smart glasses.

These include:

• A large rectangular frame
• A slimmer rectangular design, similar to styles worn by Apple CEO Tim Cook
• A bigger oval or circular frame
• A smaller oval or circular option

This variety indicates that Apple is carefully studying both aesthetics and comfort before finalizing the product. The goal appears to be offering a design that appeals to a wide range of users while maintaining Apple’s signature minimalist look.

Colour Variants and Camera Integration

In addition to frame styles, Apple is also exploring multiple colour options for the glasses. The reported shades include black, ocean blue, and light brown, suggesting a focus on personalization and style.

A key hardware feature of the smart glasses will be oval-shaped camera lenses. These cameras are expected to enable users to capture photos and videos directly from the device, offering a hands-free experience. This feature has proven popular in competing products and could play a significant role in user adoption.

No Display: A Strategic Simplicity

Unlike advanced augmented or mixed reality headsets, Apple’s smart glasses will not include a built-in display. Instead, they will function primarily as accessories connected to an iPhone.

This means users will not see digital overlays or immersive visuals through the glasses. Rather, the device will focus on practical everyday functions such as audio playback, communication, and quick media capture.

This simplified approach reflects a deliberate strategy to prioritize usability, comfort, and battery efficiency over complex immersive features.

Features Inspired by Meta’s Smart Glasses

Apple’s upcoming device is expected to compete directly with offerings like Ray-Ban Meta Smart Glasses, developed by Meta Platforms in partnership with EssilorLuxottica.

Similar to Meta’s glasses, Apple’s version is likely to include:

• Hands-free photo and video capture
• Built-in speakers for music playback
• Phone call functionality
• Voice interaction via Siri

Users will be able to perform everyday tasks without needing to constantly check their smartphones, making the glasses a convenient extension of their digital ecosystem.

Siri and Apple Intelligence Integration

A major highlight of the upcoming smart glasses will be deep integration with Siri. The voice assistant is expected to receive significant upgrades powered by Apple’s artificial intelligence initiative, often referred to as Apple Intelligence.

Through Siri, users may be able to control music, answer calls, send messages, and perform other tasks using voice commands alone. This hands-free interaction could enhance usability and make the glasses more appealing for daily use.

Shift from Mixed Reality to Practical Wearables

Apple’s decision to develop simpler smart glasses signals a shift in its broader wearable technology strategy. The company had previously focused heavily on mixed reality and augmented reality devices, aiming to deliver immersive experiences.

Mixed reality combines digital and physical environments, while augmented reality overlays digital content onto the real world. However, these technologies often require bulky hardware and high processing power.

By contrast, the new smart glasses represent a more practical approach, focusing on lightweight design and essential features rather than complex visuals.

Vision Pro Challenges Influence Strategy

The shift toward simpler smart glasses comes after the mixed reception of the Apple Vision Pro, which launched in 2024.

While the Vision Pro was praised for its advanced display and technical innovation, it faced criticism for:

• High price point (₹3,49,900 in India)
• Heavy design
• Limited battery life

Reports suggest that sales did not meet Apple’s internal expectations. As a result, the company appears to be recalibrating its approach to wearable devices, focusing on affordability and comfort.

Potential Appeal in the Indian Market

For consumers in India, Apple’s smart glasses could represent a more accessible entry point into wearable technology. The lower complexity and expected affordability compared to the Vision Pro may attract a broader audience.

Apple has been expanding its presence in India, including opening retail stores and increasing local manufacturing. A lightweight wearable device could further strengthen its position in this growing market.

Possible Launch Timeline and Announcement

Although the commercial release is expected in 2027, Apple may unveil the smart glasses earlier—possibly by the end of this year. The company typically introduces new product categories during its annual iPhone launch events in September or through dedicated spring announcements.

An early reveal would allow Apple to build anticipation and gather feedback before the final release.

Conclusion

Apple’s upcoming smart glasses represent a significant evolution in its wearable strategy. By focusing on lightweight design, practical features, and seamless integration with existing devices, the company aims to create a product that appeals to everyday users rather than niche tech enthusiasts.

While competition in the smart eyewear market is intensifying, Apple’s attention to design, ecosystem integration, and user experience could help it stand out. If successful, these glasses may redefine how users interact with technology in their daily lives.