Anthem and Google Cloud to Create a Synthetic Data Platform

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Anthem and Google Cloud to Create a Synthetic Data Platform
18 May 2022
4 min read

News Synopsis

Anthem Inc's Chief Information Officer, Anil Bhatt has said that the company is working with Alphabet Inc's Google Cloud to create a synthetic data platform that enables health insurers to better detect fraud and provide personalized care to members. 

According to the CEO of Anthem Inc, the plan uses algorithms and statistical models to create synthetic data set of artificially generated medical history, health claims, and other key medical data created in partnership with Google Cloud

Anthem tapped Google Cloud last year for its data analytics and AI capabilities under Google’s ongoing effort to be more consumer-centric and focus on members’ entire healthcare journey. 

Ritu Jyoti, group vice president of Worldwide Artificial Intelligence and Automation Research at market research firm International Data Corp Anthem said synthetic data applies to both real-world data that has been stripped of personal information and fully anonymized and artificial data that has been generated from deep generative models. 

According to Anthem, synthetic data will be used to validate and train AI algorithms that identify fraudulent claims, abnormalities in human health records, etc, and those AI algorithms will be able to run on real member data. 

Anthem is already using AI algorithms to look for fraud and abuse of insurance claims, but its new synthetic data platform allows for scaling. Bhatt says it is a long-term goal to personally guide members and implement AI algorithms that recognize when medical intervention is needed.

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