AmEx discloses its Metaverse Ambitions

In a trademark filing at the US Patent and Trademark Office on Wednesday, United States-based, card payment service- American Express has revealed its metaverse plans. The card payment service is aiming to provide its real-world services in the virtual world. AmEx is looking to provide card payments, ATM services, banking services, and fraud detection to customers in the metaverse. Other than this, American Express is also aiming to launch travel, transport, and travel agency services, including bookings and tours, in the metaverse. It also wants to offer entertainment and concierge services in the metaverse, including catering to personal and customer-specific needs. The card payment company is also eyeing to provide cryptocurrency services, such as crypto management and trading services, and crypto payments processing. A spokesperson of the company in his statement said: "Amex is always monitoring emerging technologies to see how they could benefit our customers, and the metaverse is a space we're following." Metaverse has been gaining immense popularity in recent times. Goldman Sachs analysts said the metaverse could be an $8 trillion investment opportunity. JPMorgan said the metaverse could generate $1 trillion in revenue annually.