Know How Intrapreneurship can Accelerate Your business Growth

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01 Mar 2022
7 min read

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Self-motivated, proactive, and action-oriented individuals with leadership qualities and the ability to think beyond the box are known as intrapreneurs. Intrapreneurship is a step toward entrepreneurship, as it allows employees to apply what they've learned as part of a team to start their firms. #TWN

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Intrapreneurship is a mechanism that permits a firm or other organization's employees to function as an entrepreneur. Self-motivated, proactive, and action-oriented individuals who pursue a new product or service are known as intrapreneurs. Failure has no personal cost for an intrapreneur, unlike it does for an entrepreneur because the company takes the losses. Employees can use their entrepreneurial abilities for the advantage of both the organization and the employee in an intrapreneurship. It allows employees to try new things while also providing opportunities for advancement within the company.

Intrapreneurship promotes autonomy and independence while seeking to solve problems in the most efficient way possible. An intrapreneurship may, for example, require an employee to investigate and offer a more efficient workflow chart to a firm's brand within a target group or execute a way to boost workplace culture. It is critical for businesses to recognize and reward this personnel. It can be harmful to a brand or company if it does not promote intrapreneurship or recognize employees who have an intrapreneurial mentality. Employers who encourage intrapreneurship benefit since it leads to the department's or company's overall success. Keeping these workers on board can lead to more innovation and growth. Companies that do not promote intrapreneurs risk losing them to competitors or forcing them to work for themselves.

It can be tough to spot intrapreneurs at times. Employees in this category are typically self-starters who are ambitious and goal-oriented. They can frequently solve problems on their own and generate ideas that result in process improvements. An intrapreneur may also take some chances by taking on several tasks—even ones they aren't familiar with—and seeking new challenges.

History of Intrapreneurship

"Intrapreneur" is a portmanteau of "internal" (or the prefix "intra" to signify internal) and "entrepreneur." Gifford Pinchot III and Elizabeth S. Pinchot coined the term "intra-corporate entrepreneurship" in a white paper for the Tarrytown School for Entrepreneurs in 1978. Following the publication of this white paper, the phrase began to gain traction in several academic research. TIME magazine published a piece titled "Here Come the Intrapreneurs" in February 1985, which further popularized the term.

Intrapreneurship Process

We've broken down the basic phases of intrapreneurship in any firm into the following steps to help you understand how it works:

The first step is to encourage employees to express their thoughts and ideas. Employees should also be familiarised with the person or authority to whom they can propose their ideas.

Step 2: Assess the idea's suitability for the organization's needs, mission, objectives, values, vision, and market demand, among other factors.

Step 3: Examine the concept from several angles to see if there is any room for improvement.

Step 4: This is a key step because it involves obtaining consent for the idea's implementation from all relevant parties, including the team, colleagues, investors, and even clients (in the case of industrial buyers).

Step 5: Identifying the SWOT (strengths, weaknesses, opportunities, and threats) for both the idea and the person can be used to complete the final feasibility test of any new project.

Step 6: The idea is adjusted and constructed such that it is workable for the organization after it has been thoroughly examined for compatibility, application, and viability.

Special Considerations

One step toward entrepreneurship is intrapreneurship. Within the environment of the firm, intrapreneurs can develop and apply their creativity to improve existing goods and services, all without the risk of being an entrepreneur. The intrapreneur can test hypotheses and discover which ways are most effective for solving challenges by using these talents as part of a team. Instead of letting another organization profit from their ideas, intrapreneurs can use what they've learned as part of an organization's team to start their own company and reap the rewards of their labor.

Types of Intrapreneurs

When employees of all ages are involved in problem-solving, a wider range of options are suggested and resolutions are found more quickly, benefiting everyone in the organization. The majority of millennials prefer to work in an intrapreneurial environment. When it comes to working, they want significance, creativity, and autonomy. Millennials prefer to work on their projects while helping their organizations flourish.

Characteristics of Intrapreneurs

Intrapreneurs can handle specific problems like increasing production or lowering costs. It necessitates a high level of skill—specifically, leadership abilities and the ability to think beyond the box—that is directly related to the task. An intrapreneur is someone who takes risks and promotes innovation within a company to better serve the market by providing more goods and services. A good intrapreneur is unafraid to be uncomfortable while putting their ideas to the test until they get the results they want. They can also assess industry trends and envision how the organization should evolve to stay ahead of the competition. The intrapreneur is an important aspect of a company's backbone and the driving force behind its plans.

Example of Intrapreneurship

Because of his endeavors with Nokia Technologies, Ramzi Haidamus, the company's president, is frequently referred to as an intrapreneur. Within three months of commencing his employment in 2014, he chose to do away with separate offices. He believed that having an open office encouraged people to share their ideas and contributed value to the company. Haidamus conducted one-on-one interviews with over 100 engineers to evaluate which technologies had the best possibility of commercial success at the moment.

Advantages of Intrapreneurship

An entrepreneur establishes a business to provide a product or service. An intrapreneur investigates policies, technology, or applications that can help a firm improve its performance. As an intrapreneur develops the abilities required to perceive and solve major challenges, he or she will inevitably become an entrepreneur. An intrapreneur can expect to be granted the independence and autonomy that such a project requires. Daily deliverables are rarely required. The intrapreneur must analyze and comprehend trends to plan the company's future. Intrapreneurs synthesize their research and make recommendations for staying ahead of the competition. Intrapreneurs frequently rise through the ranks of a company's top leadership. They advance the company and get to the top by having a thorough understanding of the company at all levels. When intrapreneurs labor to solve challenges, they encourage the development of more skilled intrapreneurs and the integration of more fresh ideas for the company's benefit.

Hurdles in Intrapreneurship

Multiple CEOs: If a company has multiple CEOs, each with a different attitude, an employee's intrapreneurship practice may not receive equal support from each of them.

Cultural Issues: Many other employees may cause problems if they do not take intrapreneurship seriously or keep themselves away from it.

Conclusion

Within the area of entrepreneurship, intrapreneurs are sometimes neglected, but innovation within established organizations can be game-changing. In many ways, intrapreneurs have the best of both worlds: the freedom to pursue creative ventures while also having the financial support of a corporation with the resources and attention to commit to them.

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