How Ashneer Grover Built BharatPe: Business Model of the Future

05 Feb 2022
6 min read

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BharatPe is a business model that uses the latest technology and a global workforce to create a scalable business for the future. If you are looking for ways to build a business that can provide for your family and satisfy your entrepreneurial spirit, this article is a great resource. #TWN


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Building a business is hard. Building a business in the digital age, on the other hand, is downright impossible. The idea of building a business during this technological era is something that many people around the world have been thinking about for years now. An Indian entrepreneur has come up with an idea to make it possible. His name is Ashneer Grover, and he built BharatPe - The Business Model of the Future. In this blog post, you can learn more about how he did it.

Definition of a Business Model

A business model is a set of interrelated activities and decisions that determine the nature and scope of an enterprise, its products and services, how it makes money, who it employs, and how it changes over time. A business model is a model when it encompasses the value proposition, the promise of value (financial or otherwise) to customers - as well as an analysis of potential risks associated with the enterprise. In other words, a business model is a plan for how your company will make money.

Ashneer wanted to build a business that would be sustainable while still being profitable. To do so, he needed to cover all his bases so his company could be profitable in the long term as well as have a good chance of survival in the short term. He also needed to be able to achieve these goals without creating any new risks for himself or his company.

What is BharatPe?

BharatPe is a business model that promotes the idea of peer-to-peer lending. This company is also known as P2P Lending Club, and it has been making waves in the world of online lending. With this new business model, borrowers can take out loans from people with similar financial backgrounds. BharatPe works like this: Instead of taking a loan from a bank or other financial institution, you can get a loan from an individual who wants to lend money but doesn't need the money back for a very long time. These loans are then pooled together and passed along to different individuals who want to borrow money too.

The company is also creating an online platform for people to apply for loans as well as invest in these loans. What's great about this model is that it reduces the risk for both lenders and borrowers. The company takes on the risk because they know that they will be getting their money back long before it's due, so they don't have to worry about losing out on any profit. In addition, borrowers feel safe because they know they are only borrowing from other people with a similar financial background who will be able to give them their money back quickly and without any trouble, so there's no risk involved at all.

How does BharatPe work?

BharatPe is an online platform that connects small businesses with customers from anywhere in the world.

BharatPe makes payment acceptance simple by offering merchants a single QR to accept all payment apps such as PayTm, PhonePe, Google Pay, BHIM, and 150+ other UPI apps. The big idea behind this business model is that it allows the little guy to compete with the big corporations and still make a profit. This business model is something that many people have been waiting for for years now. It’s finally here and works amazingly. When you sign up for BharatPe, you get your site where you can sell anything that you want to sell while also giving potential customers access to your store 24/7. You also get access to tools like Facebook advertising and Google AdWords - which are great resources for advertising your business to thousands of people at once!

How did Ashneer Grover build such a business? 

Ashneer Grover built BharatPe by setting out to build an e-commerce website that is not only technologically advanced but also takes into consideration the different payment options available. This allows his company to find a way to be as transparent and eco-friendly as possible. One of the best ways Grover has found to do this is through direct selling. Directly selling your products allows you to cut out the middle man, so you can make more profit on every sale. In addition, direct selling also helps to keep your business environmentally friendly. If a customer wants a product right away and needs it delivered right today, they don't have to go through the waste of having their product shipped back after they've already had their money spent on it. Direct selling provides instant gratification for customers who are looking for convenient and quality products in one place. It's a win-win situation for everyone involved!

Examples of How other companies are Using the Model

In addition to making it easier for companies to create a business, BharatPe also provides a platform for businesses to be able to communicate with their customers. With BharatPe, companies can communicate with consumers through their website and social media profiles. This is an excellent way for them to get the word out about their business and the products they have available. Through the use of this technology, it allows consumers to ask questions on any topic they want. To do this, BharatPe has created a system that is completely secure and safe for all users. Another company that is using this model is Amazon India. They are one of India's leading e-commerce websites and have been in business since 1999. By implementing this model, Amazon India has been able to provide their clients with a better experience when shopping online and has allowed them to expand into new markets throughout India as well as abroad.

Related: Business Model & Brand Philosophy from Lenskart CEO Piyush Bansal


BharatPe is a business model that uses the latest technology and a global workforce to create a scalable business for the future. If you are looking for ways to build a business that can provide for your family and satisfy your entrepreneurial spirit, this article is a great resource.

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