Zomato, India’s leading food delivery platform, has unveiled its long-term initiative, the ‘Plastic-Free Future’ campaign. The program is designed to recognize and support restaurant partners who are actively adopting sustainable packaging solutions for food deliveries. The move aligns with Zomato’s commitment to reducing the environmental impact of food delivery packaging and encouraging sustainable practices among restaurant partners.
As part of the ‘Plastic-Free Future’ campaign, Zomato will honor restaurants that switch to eco-friendly packaging alternatives. Participating restaurants will be easily identifiable on the Zomato app, as they will display a banner on their menu pages and a callout in the order summary. These features will allow customers to recognize which restaurant partners are contributing to a sustainable future.
The initiative has already seen the participation of over 200 restaurant brands across 30+ cities. These brands have submitted evidence, including photos and certificates, verifying that their food packaging consists mainly of sustainable alternatives. The program aims to further expand its reach by encouraging more restaurants to join, driving a larger shift toward eco-conscious packaging in the food delivery sector.
Zomato has been proactive in implementing various initiatives to reduce the environmental impact of food delivery packaging. Over the past few years, the company has made it easier for customers to opt out of receiving cutlery with their food orders. Zomato has also been working to recycle more plastic than is used by restaurants for packaging their orders. In addition to these initiatives, Zomato organized the Zomato X Start-Up India Packathon, which brought attention to innovative startups offering plastic-free packaging solutions for the food delivery industry.
To drive the adoption of sustainable packaging across its vast network of three lakh restaurants, Zomato is urging customers to choose restaurants that are part of the ‘Plastic-Free Future’ program. By increasing consumer demand for sustainable packaging, Zomato aims to create incentives for more restaurants to switch to eco-friendly alternatives. This will ultimately help in accelerating the widespread adoption of sustainable practices across the food delivery ecosystem.
Rakesh Ranjan, CEO of Food Delivery at Zomato, expressed, “Through this campaign, we aim to build a sustainable food delivery ecosystem. By celebrating restaurant partners who have committed to reducing plastic usage, we are making significant strides towards a more eco-friendly future.” He further emphasized that Zomato remains dedicated to integrating sustainability across all its operations and stakeholders.
Anjalli Ravi Kumar, Chief Sustainability Officer at Zomato, added, “Sustainability is at the core of Zomato’s values. We are focused on driving business practices that balance social and environmental sustainability. The launch of the ‘Plastic-Free Future’ program is a direct response to the increasing concerns about environmental sustainability in the food delivery industry. Our goal is to help accelerate the restaurant industry’s shift to plastic-free alternatives, creating a positive impact at scale.”
Zomato aims to further expand the ‘Plastic-Free Future’ campaign by encouraging more restaurant partners to join the program. The company’s ultimate goal is to foster a sustainable, eco-friendly food delivery ecosystem. By continuing to promote and support these efforts, Zomato hopes to make significant strides in reducing plastic waste in the industry.
Conclusion
Zomato’s ‘Plastic-Free Future’ campaign marks a significant step toward building a sustainable food delivery ecosystem. By recognizing and supporting restaurant partners who embrace eco-friendly packaging solutions, Zomato is driving positive change in the food delivery industry. The initiative not only encourages restaurants to adopt sustainable practices but also empowers consumers to make environmentally conscious choices. As the program expands, Zomato’s ongoing commitment to sustainability promises to create a lasting impact, reducing plastic waste and promoting a greener future for food delivery in India. Through collaborative efforts and innovation, Zomato is helping shape a more sustainable and eco-friendly industry.