Whirlpool of India Limited (Whirlpool) has partnered with PG Electroplast Limited (PGEL) for contract manufacturing of select semi-automatic washing machine models. This strategic collaboration aims to enhance Whirlpool's manufacturing capabilities and provide value-driven solutions to its customers.
Under the agreement, PGEL will manufacture certain SKUs of Whirlpool-branded semi-automatic washing machines at its Roorkee facility. This partnership strengthens an existing relationship, as PGEL already supplies Whirlpool-branded air conditioners. Both companies are exploring further opportunities to expand their partnership in the future.
Narasimhan Eswar, Managing Director of Whirlpool of India Limited, emphasized the company’s dedication to the 'Make in India' initiative. He stated:
“With Whirlpool’s exceptional designs and technology and PGEL’s manufacturing expertise, today’s announcement reaffirms our commitment to providing best-in-class products to consumers at affordable prices.”
This collaboration aligns with Whirlpool’s mission to deliver innovative, high-quality home appliances while supporting India’s manufacturing ecosystem.
Vikas Gupta, Managing Director (Operations) of PG Electroplast Limited, expressed enthusiasm about deepening ties with Whirlpool:
“As a leading home appliance manufacturer, Whirlpool is renowned for its industry-leading products. This association will unlock growth opportunities and help Whirlpool deliver exceptional value to its customers while setting benchmarks in efficiency.”
The partnership leverages PGEL’s manufacturing expertise to meet the increasing demand for premium home appliances in India.
In October 2024, PG Electroplast’s Board of Directors approved raising up to ₹1,500 crore through Qualified Institutions Placement (QIP). This funding aims to support capital expenditure and working capital needs.
Previous Initiatives: In August 2024, PGEL announced plans to raise ₹500 crore through a QIP for similar purposes.
Expansion Goals: The ₹1,500 crore QIP issuance aligns with SEBI regulations and the Companies Act, awaiting necessary regulatory approvals.
PG Electroplast is a leading Electronic Manufacturing Services (EMS) provider in India. It offers comprehensive solutions across the value chain for consumer durable and electronics brands.
Key Offerings: Plastic Injection Moulding, OEM, and ODM products like room ACs, washing machines, air coolers, and LED TVs.
Expertise: The company has extensive capabilities in designing and manufacturing, making it a trusted partner for several top-tier brands.
Whirlpool of India Ltd, a subsidiary of Whirlpool Corporation, is a prominent player in the home appliance industry. The company offers a diverse product portfolio, including:
Appliances: Refrigerators, washing machines, air conditioners, water purifiers, dishwashers, and more.
Kitchen Solutions: Barbeque fryers, coffee machines, hobs, and kitchen hoods.
Small Appliances: Air purifiers, hand blenders, pop-up toasters, and electric kettles.
Whirlpool India markets products under the Whirlpool, KitchenAid, and Indesit brand names. Its manufacturing facilities are located in Faridabad, Pune, and Puducherry, with service centers in Delhi, Bengaluru, and Chennai. The company is headquartered in Gurugram, Haryana.
Conclusion
The collaboration between Whirlpool and PG Electroplast signifies a strategic step forward in India’s home appliance industry. By combining Whirlpool’s innovative designs and technological expertise with PG Electroplast’s advanced manufacturing capabilities, this partnership aligns with the Government's 'Make in India' initiative. It not only ensures the delivery of high-quality, affordable products to consumers but also strengthens local manufacturing infrastructure.
Additionally, PG Electroplast’s growth plans, including significant capital investment through QIP funding, highlight its commitment to expanding its role as a leading manufacturing partner. For Whirlpool, this partnership reinforces its market position as a trusted and innovative brand, driving efficiency and customer satisfaction. Together, the two companies are poised to set new benchmarks in the home appliance sector, fostering growth and innovation in the Indian market.