Meta’s popular messaging app, WhatsApp, is developing a groundbreaking new feature that will enable users to create their own AI-powered chatbots without writing a single line of code. Currently in beta testing, the tool is expected to roll out widely in the coming weeks and is seen as Meta’s move to democratize AI chatbot creation, following in the footsteps of platforms like OpenAI’s Custom GPTs and Google’s Gems.
The upcoming feature introduces a user-friendly, step-by-step interface designed to guide anyone through the process of building an AI chatbot inside the WhatsApp app. By eliminating the need for programming knowledge, WhatsApp opens the door for millions of users to create custom AI assistants tailored to their personal or professional needs.
Unlike Meta’s existing AI development tools like AI Studio or the integration seen on Instagram and Messenger, this new feature brings AI chatbot customization directly into WhatsApp. It’s a major leap toward a more unified and seamless cross-platform AI ecosystem under Meta’s umbrella.
The chatbot creation process begins with users selecting a functional role for their assistant. Whether you need a travel planner, fitness coach, study guide, or motivational buddy, WhatsApp will offer several predefined roles to get started.
After selecting a role, users can further personalize the AI assistant’s communication style by defining its personality traits. You can choose between profiles such as:
Calm and thoughtful
Humorous and lively
Professional and informative
These settings help shape how the chatbot will interact, giving each assistant a unique tone, behaviour, and style of communication.
Each chatbot will also be equipped with an AI-generated avatar that users can customize to match the identity or vibe of the assistant. This avatar adds a visual layer to the interaction and makes each chatbot feel more personable and engaging.
Additionally, pre-set templates will be available to fine-tune the chatbot’s behavior and tone, ensuring it provides a natural, human-like user experience. This level of personalization could help the bots feel more relatable and context-aware, which is particularly useful for content creators, small businesses, and everyday users looking for smart AI companions.
Once a chatbot is created, it will function entirely within WhatsApp. By default, these AI assistants are private to the user who created them. However, WhatsApp will allow creators to share their custom chatbots via a unique link. This link can be sent through:
Personal chats
Group conversations
Social media platforms
This feature opens up a wide range of potential use cases — from boosting productivity to enhancing group engagement, content creation, and even business automation.
The no-code chatbot builder is currently being tested by selected beta users on both Android and iOS devices. If successful, Meta plans a broader release to the general public in the coming weeks. Once launched, this could position WhatsApp as one of the most accessible platforms for custom AI chatbot creation worldwide.
By bringing this feature into its most widely used messaging platform, Meta not only expands the utility of AI but also lowers the barrier for individual users and small businesses to experiment with personalized, intelligent virtual assistants.