Vodafone Idea (Vi) has introduced a new prepaid offering—‘Nonstop Hero’ plans—aimed at delivering uninterrupted mobile connectivity. Initially launched in Kolkata and a few other regions, these plans bundle truly unlimited data, unlimited voice calls, and daily SMS benefits, tailored to cater to the growing digital needs of Indian consumers.
The Vi Nonstop Hero recharge plan series begins at Rs. 398. This base plan provides:
Unlimited data throughout the day
Unlimited local and STD calls
100 SMS per day
Validity: 28 days
For users looking for extended validity, Vi offers two higher-tier plans:
|
Plan Price |
Validity |
Data |
Calls |
SMS/Day |
|---|---|---|---|---|
|
Rs. 398 |
28 Days |
Truly Unlimited |
Unlimited |
100 |
|
Rs. 698 |
56 Days |
Truly Unlimited |
Unlimited |
100 |
|
Rs. 1,048 |
84 Days |
Truly Unlimited |
Unlimited |
100 |
Despite the different durations, all plans offer the same core benefits, allowing users to select based on their budget or usage preference.
Vi initially launched the Nonstop Hero prepaid plans in Kolkata, Maharashtra, and Goa, but the telecom operator has now expanded availability to a broader audience. The plan is now accessible in several Indian telecom circles, including:
Andhra Pradesh & Telangana
Himachal Pradesh
Jammu & Kashmir
Karnataka
Rajasthan
Madhya Pradesh & Chhattisgarh
Tamil Nadu
Assam & North-East
Odisha
This regional expansion shows Vi’s intention to reach users in Tier 2 and Tier 3 cities where affordable data and call bundles are in high demand.
The Nonstop Hero plans come at a time when India’s data usage is witnessing unprecedented growth. According to a study by the Centre for Digital Economy & Policy Research, India has seen a 288-fold increase in data consumption over the past decade.
As per the Telecom Regulatory Authority of India (TRAI):
Internet subscribers rose from 88.1 crore in 2023 to 95.4 crore in March 2024
Average monthly data usage per user surged to 20.27GB as of March 2024
This surge in digital consumption—driven by OTT streaming, online education, remote work, and mobile gaming—has compelled telecom operators to introduce more robust, unlimited data plans.
While many operators offer unlimited plans, Vi’s Nonstop Hero plan differentiates itself with:
No data caps or speed throttling, ensuring a smooth experience
Multiple validity options suited to various usage levels
Competitive pricing in comparison to rival prepaid plans
Broad regional coverage, especially in non-metro regions
These features aim to eliminate the common frustration of mid-cycle data exhaustion while providing value for money.
Vodafone Idea’s Nonstop Hero prepaid packs are a strategic move to compete more effectively in India’s hyper-competitive telecom market. By offering truly unlimited data, consistent voice quality, and expanded availability, Vi is addressing the modern consumer’s demand for reliability, speed, and affordability.
As the need for uninterrupted data access continues to grow, plans like Nonstop Hero are likely to become essential for digital-first lifestyles, especially in India’s increasingly mobile-driven ecosystem.