Chinese smartphone giant vivo has officially entered the mixed reality (MR) space with the launch of its first-ever MR headset, vivo Vision. The unveiling took place at the Boao Forum for Asia Annual Conference 2025, marking a major step in vivo’s expansion beyond smartphones into next-generation computing. This move aligns with the company’s broader innovation strategy, which includes advancements in artificial intelligence (AI), 6G connectivity, and robotics, all of which fall under its Blue Technology Matrix initiative.
The announcement was made during the "vivo Release Moment" session at the Boao Forum for Asia. Hu Baishan, Executive Vice President and Chief Operating Officer of vivo, emphasized the company’s vision of integrating digital and physical realities to create a more immersive and human-centered technological experience.
Hu highlighted that MR, AI, and robotics would play a crucial role in revolutionizing consumer interactions, offering enhanced real-time spatial computing and imaging technologies. With this, vivo aims to establish itself as a leader in the mixed reality industry.
The vivo Vision headset represents a significant leap for the company, signaling its ambition to compete with major tech players in the immersive technology sector. While vivo has not yet disclosed full specifications or the official release date, the headset is expected to feature cutting-edge spatial computing, AI-enhanced imaging, and real-time interaction capabilities.
By developing advanced vision systems and AI-driven enhancements, vivo is looking to redefine how users engage with virtual and augmented environments. MR headsets have been gaining traction, with leading brands such as Apple (Vision Pro), Meta (Quest 3), and Samsung (Project Moohan) setting the pace. vivo’s entry into this competitive landscape signals its intent to become a key player in the industry.
As part of its commitment to innovation, vivo also introduced the vivo Robotics Lab at the Boao Forum. The lab will focus on enhancing AI-driven vision systems, real-time spatial computing, and robotics applications. These developments will serve as the foundation for future mixed reality experiences and AI-powered robotic solutions.
With robotics and AI shaping the future of technology, vivo's investment in this space highlights its strategy to bring cutting-edge innovations from research labs into everyday consumer applications. This initiative aligns with vivo’s goal of making immersive technologies more accessible to a broader audience.
In addition to unveiling the vivo Vision headset, the company showcased its upcoming flagship smartphone, the vivo X200 Ultra. Named the official smartphone of the Boao Forum for Asia 2025, this device is set for release next month and will feature advanced imaging technology and AI-powered enhancements.
The vivo X200 Ultra is expected to integrate AI-driven camera capabilities, offering a premium photography experience. This launch further reinforces vivo’s commitment to innovation in the mobile sector, complementing its expansion into mixed reality and robotics.
With the launch of its MR headset, vivo now stands among the top technology companies vying for dominance in the mixed reality space. While Apple, Meta, and Samsung have already made significant strides in the industry, vivo’s deep-rooted presence in China’s mobile market and growing global influence give it a strong position to disrupt the sector.
Despite facing competition, vivo aims to carve its niche by offering affordable and accessible MR technology that seamlessly integrates with its ecosystem of AI, 6G, and robotics innovations.
While vivo’s entry into the mixed reality market is a bold move, the company still faces several challenges:
Market Penetration: Establishing a foothold in the MR space will require strategic pricing and marketing.
Competition: Competing against well-established players like Apple, Meta, and Samsung.
Technology Development: Ensuring that vivo Vision can match or exceed the capabilities of its competitors.
However, vivo also has unique advantages, including its expertise in AI-powered imaging, a strong R&D focus, and a well-established presence in Asia’s mobile market. These factors will play a crucial role in its success in the MR industry.
Conclusion
The launch of the vivo Vision MR headset at the Boao Forum for Asia 2025 marks a significant milestone for vivo as it expands beyond smartphones into mixed reality, AI, and robotics. With a focus on human-centered technology, AI-driven enhancements, and real-time spatial computing, vivo aims to redefine immersive experiences for consumers.
As vivo continues to innovate through its Blue Technology Matrix and Robotics Lab, its impact on the future of MR and AI-driven vision systems will be closely watched. Whether vivo can challenge industry leaders like Apple and Meta remains to be seen, but one thing is certain—the company is taking bold steps toward shaping the future of immersive technology.