Vivo, the innovative global smartphone brand, has officially announced Bollywood’s most admired couple, Sidharth Malhotra and Kiara Advani, as its new brand ambassadors in India. Known for their authenticity, charm, and inspiring journey, the duo perfectly aligns with Vivo’s vision of fostering real connections, celebrating life’s moments, and empowering self-expression through cutting-edge technology.
Vivo’s decision to bring Sidharth and Kiara onboard highlights its strategy to connect with India’s young and aspirational audience. The couple’s popularity, combined with their genuine chemistry, reflects Vivo’s philosophy of creating meaningful experiences. This partnership not only elevates Vivo’s brand value but also strengthens its presence in India’s highly competitive smartphone market.
Vivo has always positioned itself as more than just a smartphone brand. Its mission revolves around enabling people to capture and cherish memories while expressing themselves authentically. By collaborating with Sidharth Malhotra and Kiara Advani, Vivo reinforces its philosophy of blending innovation with emotion—technology that doesn’t just perform but also enhances everyday life.
At the heart of this collaboration lies the Vivo V Series, known for its sleek design, advanced portrait photography, and stylish appeal. The series has consistently been the go-to choice for consumers who prioritize aesthetics and camera performance.
The V Series focuses on capturing timeless portraits with unmatched clarity.
It reflects style, sophistication, and contemporary design.
It aligns perfectly with Sidharth and Kiara’s youthful and elegant persona.
This synergy makes the duo ideal representatives to highlight Vivo’s commitment to innovation and memorable user experiences.
Geetaj Chanana, Head of Corporate Strategy, Vivo India, emphasized the importance of this partnership:
“At Vivo, our philosophy has always been about creating technology that empowers people to connect, express, and celebrate life’s meaningful moments. We are delighted to welcome Sidharth and Kiara to the Vivo family. Their inspiring journey and authenticity resonate strongly with our brand values. With the new Vivo V60, we continue to push boundaries in imaging innovation, delivering sleek design, superior portrait photography, and unmatched durability.”
The couple expressed their excitement about the association:
“We are thrilled to start this journey with Vivo, a brand that shares our love for real, unfiltered moments. Some of our favorite memories aren’t planned—they just happen. With the Vivo V60, holding onto those moments has never been easier. It’s more than just design or camera—it’s about how seamlessly it fits into real life.”
Their endorsement highlights how Vivo smartphones go beyond features, becoming a part of people’s lifestyle.
The Vivo V60 stands out as the latest addition to the brand’s portfolio, crafted for users who value both performance and elegance.
Display: 6.77-inch Quad-Curved screen for an immersive visual experience.
Design: Slim, premium frame available in Auspicious Gold, Moonlit Blue, and Mist Gray, inspired by Indian culture.
Camera: ZEISS co-engineered system designed for professional-grade portrait photography.
Durability: IP68/IP69 certification ensures resistance against dust and water.
Performance: Powered by Qualcomm Snapdragon 7 Gen 4 Mobile Platform.
AI Features: AI Four Season Portraits for stunning photography across scenarios.
Integration: Comes pre-installed with Google Gemini, enhancing productivity and convenience.
The Vivo V60 embodies the perfect mix of style, durability, and imaging excellence, making it an ideal smartphone for the modern generation.
Conclusion
By bringing Sidharth Malhotra and Kiara Advani into its fold, Vivo India has not only strengthened its emotional connection with consumers but also positioned its V Series and the new Vivo V60 as aspirational lifestyle devices. This partnership blends the couple’s inspiring journey with Vivo’s vision of creating meaningful, real, and unforgettable moments. With cutting-edge features and stylish design, Vivo continues to redefine smartphone innovation for India’s youth-driven market.