Urban Company, India’s leading online services marketplace, has announced the price band for its upcoming IPO, which opens for subscription on September 10, 2025. The IPO price band is set at ₹98 to ₹103 per share, with the company aiming to raise up to ₹1,900 crore at the upper end. This marks a significant step in the company’s expansion and investment strategy.
The public issue will remain open from Wednesday, September 10 to Friday, September 12, 2025. The anchor book will open a day prior, on Tuesday, September 9, allowing institutional investors to place early bids.
The IPO comprises a fresh issue of ₹472 crore and an offer for sale of ₹1,428 crore, creating a total issue size of ₹1,900 crore. Investors can apply in lots of 145 shares, with multiples thereof. Retail investors need a minimum investment of ₹14,935 for one lot.
The IPO allocation has been structured as follows:
Qualified Institutional Buyers (QIBs): 75%
Non-Institutional Investors (NIIs): 15%
Retail Investors: 10%
Eligible employees: Up to ₹2.5 crore
This allocation strategy ensures broad participation while prioritizing institutional investors in the offering.
Urban Company plans to utilize the proceeds from the fresh issue strategically:
₹190 crore for technology development and cloud infrastructure
₹75 crore for office lease payments
₹90 crore for marketing and brand promotion
Remaining funds for general corporate purposes
This investment plan aims to strengthen Urban Company’s technological capabilities, expand its operational footprint, and boost brand visibility.
Urban Company is a full-stack online services marketplace providing quality-driven solutions across home and beauty categories. Its platform operates in 51 cities across India, UAE, and Singapore, offering on-demand services like:
Home services: Cleaning, pest control, plumbing, electrician, carpentry, painting
Appliance servicing and repair
Beauty services: Skincare, hair grooming, massage therapy
The platform connects consumers with trained and independent service professionals, ensuring reliable and convenient service delivery.
According to investorgain.com, the grey market premium (GMP) for the Urban Company IPO is ₹10, indicating that investors are willing to pay ₹10 above the issue price in the grey market.
A positive GMP is a strong signal of investor confidence and demand for the company’s shares before the IPO listing.
The IPO is expected to attract strong participation due to:
Rapid growth in home and beauty services market
Urban Company’s wide geographic reach and brand recognition
Positive sentiment in the grey market, reflecting investor optimism
The company’s robust technology-driven business model and expansion strategy are likely to appeal to both retail and institutional investors.
The Urban Company IPO offers investors an opportunity to participate in one of India’s largest online services marketplaces. With a price band of ₹98-103 per share, strong allocation to institutional investors, and a positive grey market premium, the IPO is generating considerable interest. Funds raised will be used to enhance technology infrastructure, marketing, and general operations, strengthening the company’s position in the growing home and beauty services sector.